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Ready to level up your business’s social media reach? Instagram Reels are one of the best ways to do it and they’re thought to offer greater levels of engagement when compared to Instagram’s original in-feed video post tool and IGTV.
From the hilarious to the educational, the purely aesthetic and the relaxing, there’s a huge range of video types you can choose to try.
But, how do you know what type of content will be a hit for your business? Well, a lot of the time, it’s a trial-and-error process to find the answer to this question. That said, if you’re consistently posting high-quality content that resonates with your audience, you’re sure to see a return on your efforts.
Need some inspiration to kick off your clinic’s next content creation session? Below, we’ve rounded up some of our favourite Instagram Reels.
#1/ Educate on different techniques
These days, there are a huge variety of treatments and techniques available. Help your clients understand the differences between each with video explanations.
#2/ Show off results with before and after shots
Let clients see what results each type of treatment can offer with before/after style Reels. This is a brilliant way to showcase your skills at the same time.
#3/ Create an aesthetic edit for pure visual enjoyment
Many of us turn to Instagram when we need to switch off. What could be more relaxing than watching a skincare treatment or facial performed? Bliss!
#4/ Give your viewers a laugh with something unexpected
One of the best things about Instagram Reels is how casual and fun they can be. Letting your team members’ personalities shine through your content is a great way for your clients to get to know your staff, too.
#5/ Show off your space with a clinic tour
Proud of all the hard work that’s gone into the interior presentation of your business? You should be. Let the world admire it with a bite-sized virtual tour.
#6 Talk about industry trends and new treatments
Clients love being in the know on all the latest trends, especially when it’s something their favourite celebrity might be doing. Give them all the info they’re after plus showcase your knowledge by sharing your insights.
#7/ Partner with an influencer or content creator on a client POV video
Let your prospective clients see what they can expect to experience at your establishment by watching a POV-style Instagram Reel made by an influencer or content creator.
Feeling inspired? Go get that content. And, remember, there are no rules. So, go on – be brave and don’t be afraid to get creative.
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