Taneesa Williamson The biggest existing and new innovative trends for spas in 2023.
Spa booking site Spa Seekers has released their 2023 Spa Trends Report, which reveals the trending spa treatments and experiences which are set to dominate the industry in the year ahead. Spa Seekers analysed internal booking data as well as consumer search data to reveal the treatments and experiences which are seeing the biggest increase in demand.
Yoni steams, crystal massages and sound baths are set to be some of the most in-demand spa treatments for this year, along with natural spa experiences including mineral spring (+126%) and thermal spas (+124%) which have also been set to be extremely popular. Unique spa experiences such as immersive spas (+566%) and dog-friendly spas (+50%) were also ranked as some of most in-demand experiences with consumers.
The Top 10 Trending Spa Treatments of 2023
Topping the list of most popular spa treatments for 2023 is the yoni steam – also known as vaginal steaming. Searches for this controversial treatment have increased by 124% over the past year, with many looking to experience this natural remedy, which is said to regulate menstruation and ease period cramps and bloating (although many dispute these claims).
Following a yoni steam, and up by 91%, is crystal healing massages. Another alternative treatment, this type of massage involves placing various healing minerals and crystals around the client, so that they can benefit from the healing properties of the crystals while receiving their relaxing massage.
The most popular facial treatments in 2023 are lymphatic drainage facials (+83%) and light therapy facials (+49%). Light therapy facials uses LED light technology to improve the skin’s texture, with fans of the treatment benefitting from reduced inflammation and acne. Lymphatic drainage facials are known to bring about similar benefits, as well as improving puffy and dull skin, with the treatment involving lymph drainage massage techniques to drain toxins from the skin.
| Rank | Spa treatment | YoY increase in searches |
| 1 | Yoni steam | 124% |
| 2 | Crystal healing massage | 91% |
| 3 | Turkish bath massage | 85% |
| 4 | Gold massage | 84% |
| 5 | Lymphatic drainage facial | 83% |
| 6 | Sound bath | 83% |
| 7 | Colonic hydrotherapy | 83% |
| 8 | Salt sauna | 83% |
| 9 | Ayurveda massage | 50% |
| 10 | Light therapy facial | 49% |
The Top 10 Trending Spa Experiences of 2023
Immersive spas are set to be the most popular spa experience of 2023, with searches for the unique style of spa up by 566%. Immersive spas, which also have over 1.6 billion views on TikTok, use technology to immerse visitors, to make them feel as if they’re in the natural world – from bathing in a storm complete with lightning and thunder, to relaxing in a pool by a waterfall.
The research also revealed that spa lovers are searching for solitary and private spa experiences more than ever before, with searches for adult-only spas up by 127%, and female-only spas up by 83%. For those looking to be alone with their thoughts while they get pampered, silent spas were also up by 83%.
Natural spas such as mineral spring and thermal spas, are also set to explode in popularity in 2023, with searches up for each by 126% and 124%, respectively. Mineral spas offer spa-goers the opportunity to bathe in mineral boosted spring water, while thermal spas contain water sources which have been naturally heated by the earth’s crust. Searches for organic spas, were only organic products and materials are used, are also up by 50%.
With many people opting for a more traditional and natural spa experience, it was no surprise that traditional spas including Ayurvedic and Thalassotherapy spas also ranked in the top ten. Originating in India, Ayurvedic spas offer holistic treatments which aim to boost immunity and delay ageing, while Thalassotherapy spas use warm, mineral-rich thalassotherapy pools to soothe aching muscles.
To read the full 2023 report click here.
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