COVID-19 Acts Of Kindness From Industry

We don’t know about you, but we are taking advantage of every little pick-me-up we can get – especially when it comes from within our industry. Just as they did during Australia’s bushfire crisis, so many industry brands (both professional and consumer) have done their part and contributed some amazing acts of kindness recently, donating goods and services to those most affected by COVID-19, particular healthcare professionals working on the front lines.

Here are just a few that are sure to lift your spirits and make you smile.

Hunter Lab has provided a donation of 500 of its Healing Hand Creams to The Alfred Hospital, distributed throughout the hospital just before Mother’s Day. “Every day we are blown away by the endeavours of our medical practitioners who are showing us how to meet adversity with strength and unity,” the brand said via Instagram. “In these unprecedented times, they are leading the way, and for that we want to express our gratitude and applause, and offer a big thank you on behalf of Hunter Lab and our community.”

Sukin has donated $1 million worth of personal care products, including its natural antibacterial hand sanitiser gels and sprays to local community groups, Children’s Ground, Foodbank Victoria and Save the Children. “In this extraordinarily challenging time, helping our customers and community, particularly the vulnerable is really important to us. We know that frequently using hand sanitiser and hand washing is critical in containing the virus and we are pleased to play a small part supporting those who need it most,” said BWX Asia Pacific managing director, Rory Gration.

Jurlique has partnered with the Sydney Local Health District and directly with hospital donation departments within each state, to donate 22,000 of its original Rose Hand Cream, which will go to those who have been working tirelessly on the front-line, including doctors, nurses, hospital administration support teams and cleaning units. “Our Rose Hand Cream is such a nourishing product. Knowing how vigorously front-line medical staff have been washing and sanitising their hands we hope it can help moisturise and nurture their skin, whilst at the same time provide a moment of relief and calm with nature’s goodness,” said ANZ marketing director, Siobhan Fildes. Globally, Jurlique is making further direct donations to hospitals and medical centres with 12,000 units allocated between Hong Kong and China.

L’OCCITANE donated 10,000 units of its iconic Shea Butter Hand Cream to those on the frontline. The partnership with the Australian Nursing and Midwifery Federation saw the hand creams sent to hospitals around the country in all eight states and territories. Similar initiatives have been rolled out by the brand in the UK, US, France and China. Production facilities in Manosque that usually manufacture the brand’s beauty products have been reassigned to produce verbena scent hand sanitiser. L’OCCITANE have also committed to donating 70,000 litres of the hand sanitiser gel to healthcare workers in European countries most severely affected.

Kora Organics has donated over 500 sets of its best-selling products to the first responders at both UCLA Medical Center and Cedars Sinai Medical Center, and are also coordinating donations to support medical staff at NYU Medical Center and Children’s Hospital in Los Angeles.

International spa manufacturer Gharieni Group recently chose the Virga Jessa hospital in the Belgium city of Hasselt (caring for over 100 COVID-19 patients) to provide some support to, helping the medical staff recharge their batteries. A handful of Gharieni Spa.Wave Systems and RLX loungers were delivered and set up in the relaxation room for hospital staff to enjoy some much-needed R&R during breaks.

The L’Oréal group implemented a European solidarity programme to support the fight against the virus by contributing a number of their brands to various causes. This included La Roche-Posay equipping all partner hospitals, care homes and main partner pharmacies in Europe with hand sanitiser, as well as L’Oréal freezing payments for their SME partners who have been hit hard (hairdressers, perfume stores etc.) until their businesses resume. 

Glasshouse Fragrances enlisted their in-house chemists to quickly produce a powerful luxury ‘Lost in Amalfi’ Hand Sanitiser containing 65% ethyl alcohol, nourishing ingredients such as Aloe Vera and freshly scented with freesia, lavender, lime and moss. The brand has pledged to donate 500 of these care packages to three local Sydney-based hospitals and will continue to do so in the face of COVID-19 as a small token of their appreciation for those medical and healthcare professionals and teams working on the frontline.

If you are, or know of, a brand contributing some good deeds towards the fight against COVID-19, let us know by sending us an email at editorial@

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