As hard as it is to believe, we’ve just launched into the second season of 2018. It’s officially Autumn, and as we prepare to begrudgingly greet the onslaught of windburn, allergies and (thankfully) some holidays and special occasions, there are a couple of updates to keep in mind for your spa or clinic too.
Push Protective Products
This is a prime occasion to upsell any products that will soothe or protect from the harsh weather, reactiveness, itchiness or sensitivity we see from both the wind and the increase in pollen during Autumn months. Any lip salves, redness serums, hydrating mists, or barrier creams like Dermalogica’s Barrier Defense Booster or Ultraceuticals’ Ultra Protective Antioxidant Complex should take pride of place in your retail department.
Update Your Marketing Plan
Your marketing plan (if you currently use one) should always factor in any holidays – in this case, Mother’s Day and Easter should be front of mind when it comes to any specials you’re running, social media posts, colour schemes and in-salon displays. For example, if you have a couples room, now is the perfect time to emphasise this on all of your channels to drive any mother-daughter package sales. Carefully consider when your clients will be most likely to come in and visit, and when they will likely be away with their families when planning to run offers, or any send-outs like newsletters or social media content.
Ask Your Brands For Special Offers
Many of your brands will also be running seasonal offers, such as discounts on product orders and pre-prepared gift packs, or displays and collateral for you to display in-salon. One of our favourites this Easter is Babor’s Ampoule Easter Egg – an advent calendar-style display egg containing 14 days of Babor’s top Ampoule Concentrates. Give your brands a call to discuss any holiday promotions that may suit you.
Update Your Clients With Special Operating Hours
Be sure to keep your customers (both existing and prospective) up to date with any changes in operating hours or periods of closure over the holidays, and not just with physical signage. Ensure these updates are clear and easy to find on your website, social media, and newsletters.