Mala McAlpin 
Do you consider yourself a tastemaker, and believe an impeccably styled and elegantly furnished clinic to be one of the driving forces behind your business’ success? (coupled with your incredibly talented staff or course!) You are not alone. In fact, we cannot stress enough what an overwhelming difference a spa or clinic’s carefully selected aesthetic can make to your bottom line. Particularly in a medi-aesthetics or luxury skin-focused environment, consider the type of clientele you’re aiming to attract – your space needs to be visually in line with the calibre of service you have on offer.
A clinic that knows how to nail this is Perth’s Base Aesthetic Clinic, who have created a blissfully feminine and fashion-forward sanctuary filled with soft blushes, shades of white, and clever custom finishes. SPA+CLINIC chatted with Bridget Savage from Base to delve into the inspiration behind her clinic’s gorgeous style.
How did you come up with your clinic’s overall aesthetic?
I have always had a clear vision of the overall branding for Base prior to the clinic opening and find that our soft hues and minimalistic vibe create a beautifully calming, inviting space for our clients.
What did you want the style to say about you?
We designed the clinic with our clients in mind, creating a non-intimidating, welcoming space with the focus on self-acceptance.
What do you want clients to feel upon entering the space?
We want them to feel relaxed and welcomed in a non-judgemental environment (with plenty of stylish visual moments!). Each client is welcomed with an inner beauty beverage by The Beauty Chef prior to their appointment.
How large a role do your stocked brands’ aesthetics play within your clinic? Did their look impact on your selection?
We have chosen to stock brands in clinic that have proven scientific results, aesthetics were not a factor in this process. We are thrilled however, that the packaging of our stocked brands reflect our minimalist aesthetic!
What kind of feedback do you receive from clients?
Our clients love the inviting and calm space in clinic as well as our signature natural look results, with the aim of subtly enhancing our clients already beautiful features for refreshed, natural looking skin. From natural look cosmetic injectable treatments to skin rejuvenation, our clients often tell us they leave the clinic looking and feeling like the best, most radiant version of themselves.
Any favourite decor and/or furniture items?
We love our gorgeous dusty pink couch from Brosa Furniture & Homewares, our scandi inspired artwork from Desenio, and our custom designed mirrors with positive, inspiring messages.
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