Taneesa Williamson Introducing Eir Women, the latest supplementation range encouraging glorious days ahead for women over 40.
As women age, their bodies go through various hormonal changes that can have a significant impact on their overall well-being. Recognising the need for effective and empowering products specifically designed for women over 40, Lisa Walker and Kate Guaran, two visionary entrepreneurs, took matters into their own hands and created Eir Women, Australia’s first dedicated range of supplements for this demographic.
Lisa and Kate, both in their 40s, experienced firsthand the challenges associated with hormonal shifts, including changes in brain function, stress levels, mood balance, energy, metabolism, and sleep patterns. They wanted to find solutions that would help them navigate these changes and address the common symptoms associated with perimenopause, while instilling confidence and empowerment in women.
Driven by their mission to provide women with effective and natural options, Lisa and Kate collaborated with naturopaths and nutritionists to formulate the Eir Women range of supplements. The philosophy behind Eir Women is simple: to create products that support women as they embrace the glorious days ahead and navigate the hormonal shifts that come with age.
The Eir Women range consists of three meticulously crafted supplements, designed to seamlessly integrate into a woman’s daily beauty routine and provide targeted support:
Show Up
This supplement is formulated to help women face their busy mornings with vitality and resilience. Packed with essential nutrients, Show Up contains ingredients such as Chasteberry, known for maintaining oestrogen hormone levels and alleviating symptoms of perimenopause and PMS, and American Ginseng, which supports brain health and energy levels. Ginko biloba and Vitamin C further enhance focus, memory, and immunity, while B Vitamins unlock and sustain energy levels throughout the day.
Reboot
Designed to promote relaxation, restful sleep, and overall rejuvenation, Reboot is the perfect companion for winding down after a long day. This supplement includes passionflower and English lavender, which are known for their calming effects and ability to relieve mild anxiety and insomnia. Ashwagandha (KSM66), Lemon Balm, California Poppy, Brahmi, and Kava Kava work together to combat stress, promote restful sleep, and soothe both body and mind. Magnesium and Zinc further support muscle relaxation, healing, and immunity.
Zipped
As metabolism tends to slow down in the 40s, Zipped offers a potent formula to combat body shape changes, bloating, sluggishness, and 3pm sugar cravings. This supplement combines Fenugreek, Gymnema sylvestre, Fennel flower, Artichoke, Parsley, Dandelion, Celery seeds, Chromium, Vitamin B6, and Kelp to promote digestion, detoxification, sugar regulation, and hormonal balance. Zipped achieves these benefits without relying on stimulants commonly found in similar products.
Lisa and Kate’s commitment to efficacy and quality is evident in their approach to formulation. They deliberately limit each product to a maximum of ten ingredients, ensuring that each component can work synergistically to deliver the desired results. By avoiding ingredient overload, Eir Women guarantees that every component is present in sufficient quantities to be truly effective.
“We only use a maximum of 10 ingredients, as we want each ingredient to work as hard as possible. If we put too many ingredients in, there won’t be enough of each to be efficacious. It’s easy to make a claim, but we want them to actually work!”
Lisa Walker, Co-Founder of Eir Women
The entire Eir Women range is TGA (Therapeutic Goods Administration) approved and listed, signifying compliance with Australia’s stringent regulatory standards. Lisa and Kate prioritise sourcing the finest ingredients from around the world to create their supplements, ensuring their customers receive the best possible quality.
With Eir Women, Lisa Walker and Kate Guaran have created more than just a range of supplements; they have established a platform that celebrates and supports women as they embrace the changes that come with age. By providing effective solutions to address hormonal shifts and associated symptoms, Eir Women empowers women to live their best lives during this transformative stage of life.
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