Georgia Nelson Marketing made easy.
As a small business owner or manager, you have plenty to worry about in the day-to-day operations without the added stress of social media marketing. But maintaining a strong presence on socials is also essential to growing your business and client base.
Thankfully, there are plenty of low-cost social media scheduling tools to help make life easier for you and your team, attracting new clients and increasing brand awareness with minimal time input. Here is your guide to the best social media scheduling apps for small businesses in 2022.
1. MeetEdgar
For those short on time, MeetEdgar puts marketing on autopilot. The entrepreneur-approved app is perfect for small businesses as it goes above and beyond to help you solidify your social marketing strategy, offering category-based scheduling and continuous posting, resharing relevant posts on your social media accounts so you’ll be active even when Instagram isn’t at the top of your list.
2. Crowdfire
Crowdfire is a great place to start if you’re looking for a newcomer to social marketing. The app offers free social media scheduling for up to 10 posts across Instagram, Facebook, TikTok, Pinterest and Twitter. It also analyses your image and caption to suggest the best hashtags to use to amplify your content and can be set up to post when your followers are most active.
3. Iconosquare
Iconosquare is the ultimate planning app, allowing you to save captions and hashtags for future posts, manage all your scheduled posts in one calendar, preview your grid to refine your aesthetic, and notify you when it’s time to post. The app offers in-depth analytics and suggests the best times to post for optimisation so is perfect for the savvy marketer looking to grow their business.
4. Skedsocial
Upload images, videos and stories and include a customised link in bio element with Skedsocial. The app allows you to edit each image prior to posting and offers in-depth analytics and insights to help you make the most of your profile. You can visually plan your feed with an easy drag-and-drop tool, and auto-post across multiple platforms to streamline your digital marketing practice.
5. Hootsuite
Hootsuite offers a great all-rounder solution, compatible with more than 20 social platforms including Instagram, YouTube and Facebook. You can easily fill your calendar for days, weeks or even months with the Bulk Composer and update your content schedule by dropping images or videos into the calendar. It’s perfect for small businesses looking to make life easier and take the stress out of business marketing.
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