Move over Instagram face. It’s time for natural aesthetics to reign.
As Australia navigates and emerges from yet another pandemic slow-down, it’s time to consider which skincare and aesthetics trends will be a highlight on your treatment menu and which ones will take a back seat. Enter: The Beautified Britain Index: The Skin Report, from UK-based Dr Yusra Clinic.
The report, released in late-2021, analysed data from Google searches, Google trends, news stories, professional industry bodies, consumer surveys and social media trends to predict how Britain and the rest of the world will view beauty and wellness post-pandemic.
Interestingly, the report identifies “the end of Instagram face”, with more than 323,000 lip filler removal videos on YouTube and 247,000 YouTube search results for chin filler and cheek filler combined. The report also identifies the rise of “skinimalism” and “no-makeup selfies” which are taking over the Kardashian-esque aesthetic that has dominated social media for the past few years.
That being said, there is still room for “tweakments” that boast a more natural finish. “Whilst consumers are dissolving volumising fillers and moving away from those that change the shape of the face,” the report reads, “Dr Yusra says she has seen a concomitant rise in people seeking hyaluronic skinbooster injections to improve laxity and glow to the skin. The resultant effect is a fresher faced, natural radiance.”
Here are the most-searched aesthetics and beauty trends to help take your clients’ “new year, new me” mindset to new heights.
1. Let’s talk tweakments
Non-surgical treatments have been on the rise for a while now, but 2021 solidified them as the future of aesthetics. These “tweakments” aren’t about making noticeable changes to the face, but opting for non-surgical aesthetic procedures to a naturally glowing facade and flawless complexion, all with minimal downtime.
The most-searched tweakments include microneedling (searches up 22 per cent), chemical peels (up 22 per cent), medical-grade skincare (up 336 per cent) and TikTok’s latest aesthetics craze “baby botox” (up 60 per cent).
2. The Zoom boom has arrived
During the pandemic, Zoom became a workplace essential (and continues to remain so for many Aussies). And naturally, with so many spending countless hours staring at themselves on a screen, perceived flaws in complexion and facial structures have become more obvious and accentuated to individuals. Zoom also gave way to a whole new vernacular surrounding aesthetics, including “skin anxiety”, “pandemic droop” and “lockdown face”.
3. Makeup-free days and “skinimalism”
During the 2020 and 2021 lockdowns, celebrities including J-LO, Gigi Hadid and Beyoncé all shared makeup-free selfies — which sparked a flurry of all-natural, minimally-filtered selfie craze. Instagram is already becoming dominated by glowy, minimal-to-no-makeup selfies that not only signify the end of Instagram face as previously mentioned, but also the growth of skinimalism. According to Dr Yusra’s report, “Skinimalism brings together makeup and skincare for a natural, minimal look where real skin shines through – celebrating pores, hyperpigmentation and spots.”
4. Hybrid treatments are the future of skincare
If you aren’t already offering virtual consultations, you may want to start — The Skin Report found a 70 per cent increase in requests for virtual treatment. Whether you’re attracting new clients or checking in with your favourites, online consultations are a convenient and hassle-free way to conduct pre- and post-treatment checks.
5. High-tech skincare
From LED masks to microcurrent devices and cryotherapy, skincare has become synonymous with technology since the pandemic. As clinics and spas were forced to close, consumers turned to at-home alternatives for their go-to treatments — and this isn’t set to stop. Nothing compares to the thoroughness and potency of a professional facial treatment but at-home devices are great for use between visits to prolong treatment benefits.
6. The skin-mind connection
Now more than ever, clinicians and consumers alike are conscious of how factors such as stress and anxiety can affect the body — and the skin in particular. The pandemic really made obvious the link between stress the disruption to our skin, with conditions such as “pandemic droop” becoming common. Spas and clinics have always been a haven for clients to relax and unwind, but this will be taken to new heights in the coming months and years.
Read the full Dr Yusra report here.
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