Taneesa Williamson As one of Australia and New Zealand’s leading distributors of aesthetic devices and skincare, High Tech Medical has a lot to offer. Founder and Director Matt Moncrieff reflects on how it all started.
As it often happens, starting the company came about through a series of unexpected events. I was in an operations management role and I met someone who was interested in starting a medical equipment distribution business. Following some discussions we decided to start a company and focus on launching a new technology into Australia and New Zealand, which was lasers for dentistry. A critical part of launching our new company was ensuring we had close working relationships with high-quality suppliers, so we secured the distribution rights with two large and established European laser manufacturers, Deka and Fotona.
It was clear to us that with these new lasers we could assist dentists to perform better and less-invasive dentistry and provide their patients with more comfortable and more effective treatments. We could see there was a significant business opportunity, which allowed us to quite quickly gain a position as one of the leading suppliers of dental lasers in Australia and New Zealand.
Following our success in the dental laser field, we had hundreds of laser devices installed around Australia and New Zealand and the infrastructure in place to support these customers, including technical support, clinical support and also commercial support, such as marketing and PR. It meant that the transition into lasers and other energy devices in aesthetic medicine was a logical and relatively easy step. Especially given our close working relationships with Deka and Fotona.
An Australian-First
In 2007, we launched the first fractional CO2 laser in Australia and New Zealand with the Deka SmartXide Dot, and that followed on to launching CoolSculpting, Hydrafacial and MonaLisa Touch, and working with globally-recognised brands such as Ulthera, InMode and Ellipse. We had gained a reputation for launching new innovations that allowed practitioners to achieve better clinical outcomes for their patients while in many cases reducing the risks and the downtime. This became our point of difference when compared to our competitors, which was made up of both other independent distributors and some manufacturers who had direct operations in Australia and New Zealand.
Over the years, selecting the right products to add to our range has been a key part of our success. Above all else I have tried to select products that are new innovations that will in some way change how practitioners can treat their patients, with the focus being less invasive treatments and better results. And in some cases providing technologies and treatments that simply were not available until that particular device was invented. CoolSculpting, Hydrafacial and MonaLisa Touch are great examples of this.
In addition to looking for these new technologies and treatments, it’s always a process of identifying products from world-leading manufacturers that complement each other. The aim is to have a comprehensive range of products without having too many and without too much crossover.
So, in short, I am always looking for the latest innovations, which often come to me through the network we have built up around the world over the past twenty plus years, and also aiming to work with the best manufacturing partners.
Personalised Support
Building a great team of people who work together as friends and who treat their customers in the same way is one of my highlights of the past 23 years. Altogether there are twenty people in the team. This includes our logistics, customer service and technical team, sales, marketing and management. While there is always room for improvement, we do our best to provide our clients with comprehensive and personalised support in all areas of business including clinical, technical and marketing support. I often get great feedback about this, which is something I am very proud of.
Microwave Body Contouring, cellulite reduction, and skin tightening.
As I’ve mentioned, I am always looking for the next big thing, and of course you don’t know what that is until you find it or it comes to you. So watch this space! Our team will continue to grow as our business does and we will continue to work closely with our customers to assist them to both provide their
patients with better treatment outcomes and to further grow their businesses.
I am very excited about our current range of products. It includes iS Clinical, a luxury, pharmaceutical-grade, cosmeceutical skin care range; Sofwave, the latest innovation in ultrasound tightening and lifting on the face and neck; EndyMed, a world-leading radio- frequency platform for skin rejuvenation, skin tightening and body contouring; EmCyte PRP; Adip’Sculpt fat transfer; Black and Black surgical instruments; and Deka, the European laser and energy device manufacturer, which includes, CoolPeel, the no downtime, no anaesthesia, fractional CO2 treatment, MonaLisa Touch, Onda CoolWaves microwave body contouring, and also the Again, which is the fastest laser for hair removal, with a 30mm spot size that can work at 4 hz. It’s a comprehensive range of products which allows us to provide Australian and New Zealand practitioners with a full range of the latest technologies and treatments.
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