Taneesa Williamson Alpha-H is building strong partnerships with some of Australia’s leading doctors, nurses, and skin therapists.
When thinking of great Australian skincare brands that are efficacious and rooted in professional treatments, Alpha-H comes to mind immediately.
Renowned for its global expertise in chemical exfoliation, Alpha-H revolutionised the skincare market by bridging the gap between clinical treatments and at-home skincare with their award winning glycolic acid product ‘Liquid Gold’, which has been the brand’s best-seller for over two decades.
Paving the pathway to success through partnerships
Last year, Alpha-H partnered with trusted distributor BLC to re-establish its presence in the professional channel, and only half a year in, their new focus is showing promising results, with 17 new partners successfully onboarded while actively engaging 80 clinics expressing keen interest.
One of the many benefits of stocking Alpha-H, is that it fits in with existing brands and treatments, and doesn’t aim to replace, but enhance a clinic’s offering.
The brand’s exclusive-to-channel prescriptive range centres around three proven chemical peels, strategically crafted to seamlessly integrate into a clinic’s treatment menu and can serve as a standalone treatment or as a valuable protocol add-on.
“Alpha-H chemical peels can be offered as standalone treatments, or combined with existing protocols. Rather than replace an existing offering, Alpha-H Prescriptive is designed to sit perfectly alongside other functional and sensorial brands as the exfoliation specialist and global pioneer” says Alpha-H Chief Commercial Officer, Tina Randello.
The ability to fill a gap, as well as the diversity in treatment options that has attracted some of Australia’s leading medispas and clinics to introduce the brand.
“Our patients warmly embraced the Alpha-H range, appreciating its diversity catering to various skin types and addressing a myriad of concerns. Complementing our commitment to excellence, our team of ethical, responsible and experienced plastic surgeons and nurses recognises the importance of providing comprehensive skincare solutions.” says Emma, Clinic Nurse at Mater Private Clinic, Queensland. “This partnership reflects our commitment to delivering quality care in every aspect of our services.”
Chemical peels are one of the few treatments to deliver immediate results, with proper at-home care becoming an extension to maximise effectiveness.
Alpha-H has experienced great success in Europe and the US, using an omni-channel approach to connect professional skin clinics and retail outlets and leveraging both for one another.
“Our Europe business has been a great test case to show how retail and clinics can work very synergistically – clinics notice the impact when retailers educate and promote the brand and benefits of exfoliation as such strong voices of influence in the market and retailers perform most strongly when located near Alpha-H clinics,” explains Randello. “Replicating this success model in Australia after perfecting it in Europe was the trigger to re-launch and energise our Australian clinics business.”
By leveraging strong marketing capabilities through various initiatives, Alpha-H supports the growth in awareness and visitation for its clinics. This includes influencer collaborations, co-created social content, PR and editorial coverage, events and consumer activations.
How Alpha-H Has Enhanced Our Treatment Offering
We hear from two Alpha-H partners about their experience with the Australian skincare brand.
Plastic Surgery Queensland
Plastic Surgery Queensland entered into a partnership with Alpha-H in 2021, seeking a distinguished skincare range recognised for exceptional results and affordability. Emma, one of their Clinic Nurses, boasts a wealth of expertise spanning over 15 years in her extensive familiarity with Alpha-H products, having seamlessly integrated them into both her personal skincare regimen and professional practice.
“Our patients warmly embraced the Alpha-H range, appreciating its diversity catering to various skin types and addressing a myriad of concerns. Complementing our commitment to excellence, our team of ethical, responsible, and experienced plastic surgeons and nurses recognises the importance of providing comprehensive skincare solutions. In our focus on treating skin cancer patients, having a moisturiser with SPF 50+ from Alpha-H is integral to our practice,” says Emma.
“The professional range is available to all patients pre- and post-operatively; however, our emphasis lies in utilising the professional peels from Alpha-H for scar management. This strategic approach underscores our dedication to optimal patient care and the continual pursuit of innovative solutions in plastic surgery and skincare. This partnership reflects our commitment to delivering quality care in every aspect of our services.”
Skin & Clay
Skin & Clay is a beauty and wellness salon, located in the coastal village of Lennox Head. Founder Kylie Tancred has recently introduced Alpha-H to her range of brands and tells us about her experience.
“When I was in the early stages of designing and branding our clinic it was very important for me to introduce a professional beauty skin care range that would work well with the brand of Skin & Clay that also provided consistent results.
I had used Alpha-H before, and knew it was going to be a perfect match. I love that Alpha-H is a simple, curated range of high-quality skincare. It’s very easy for clients to navigate and understand and it has a trusted reputation of effective products.
The attraction for me was that the brand not only provided a cosmeceutical range for professional treatments in clinic that gave outstanding results, but that it also offers high-grade products at an affordable price point. The retail range utilises plenty of Glycolic Acid for at home use that has really helped clients achieve long-lasting results.
We use Alpha-H in our treatment rooms for most of our professional facial treatments. This way we can introduce our clients to an experience with Alpha-H skincare. We find this transition from professional treatments along with consultation allows us to educate the client about Alpha-H’s range of prescriptive and retail products.
We feel this is a great way we have been able to help move our clients over to the Alpha-H skincare brand for the home care routine. The Essential Hydration Cream is a key seller for us now.
We have had a great response to Alpha-H since introducing it to Lennox Head over 5 years ago. The brand has been well suited to our clients and their skin care needs. The combination of ultra-effective active ingredients with natural botanicals delivering high quality skin care for an assessable price point has won our clients over.”
Visit BLC Cosmetics for more information and register today to become an Alpha-H stockist: blccosmetics.com/pages/stock-register
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