Taneesa Williamson Meet China Coyle (pictured above), a tech-savvy trendsetter, a beauty business trailblazer, and the creative force behind Beauti, making salon management a breeze.
Having the right tools at your disposal can make all the difference when it comes to your aesthetics business. Your booking software is the backbone – streamlining operations, enhancing client satisfaction, and driving growth.
China Coyle (the driving force behind Beauti Software), possesses a deep-rooted passion for the beauty industry and an innovative technological acumen. Her journey is a testament to her dedication to reshaping the way beauty businesses operate.
With 15 years of experience as both a salon owner and a marketing strategist, China’s unique blend of expertise served as the catalyst for the creation of Beauti—a comprehensive, all-in-one salon solution. Her primary goal was to simplify and supercharge beauty businesses, offering them the tools and capabilities necessary to thrive in a competitive market.
China’s commitment to the beauty industry goes beyond mere business. She is on a mission to simplify salon management, marketing, and technology, all while preserving the essence and artistry of beauty services. Her passion is evident in her tireless efforts to improve and streamline the operations of beauty businesses, making them more efficient and client-centric.
So what exactly should your booking software include? China shares with us her top 7 points of importance to consider when selecting a booking software for your business.
1. Amazing Tech Support
When you have questions or run into issues, having reliable and accessible tech support can be a lifesaver. With Beauti for example, customers get their very own dedicated support service manager who’s always there to assist. It’s like having a trusted business, marketing, and growth mentor right on your team at all times.
2. Comprehensive Marketing Functions
Marketing is the lifeblood of your salon’s growth. Look for a software that doesn’t just schedule appointments but also empowers you to create and automate SMS and email marketing campaigns. We implemented this into Beauti with in-built automated marketing, custom templates, and the ability to design a comprehensive digital client experience.
3. Powerful Client Management
Managing your clients efficiently is at the core of your success, it’s all about enhancing client satisfaction and retention. We decided it was a no-brainer with Beauti to offer robust client management features, including detailed appointment histories, client habits insights, and the ability to create personalised nurture flows.
4. Appointment Scheduling
Efficient appointment scheduling is the backbone of any clinic. Your software should offer the flexibility to manage appointments, handle last-minute changes, take security deposits, offer service add ons. This helps maintain a well-organised schedule and ensures clients get the services they need when they need them.
5. Ease of Use
Your staff and clients may have varying levels of tech-savviness. An intuitive, user-friendly interface ensures that not only your team but also your clients (while booking online) can efficiently navigate the software, minimising errors, increasing revenue with add on and upsell opportunities and streamline the booking process.
6. Reporting and Analytics
To make informed decisions and track clinic performance, you need robust reporting and analytics tools. These provide insights into booking trends, revenue generation, and client behaviour, helping you optimise your clinic’s operations and marketing strategies.
7. Sales Diversity features
Having the ability to diversify how your clients spend with you is a powerful way to increase revenue and profits. Offering bulk buy packages and subscription membership options gives your clients more choice their budgeting for their appointments. Having these features within your booking software means all your reporting and POS are in one easy to use place.
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