10 Reasons You Must Attend Beauty Expo Australia!

Our premier event for aesthetics professionals is preparing for its best year yet as it returns to its Darling Harbour home in Sydney’s new International Convention Centre (ICCS), August 26-27.

Beauty Expo Australia is the largest gathering of brands and suppliers in the Australian beauty industry, as well as inspiring visitors with creative education and live demonstrations.

“True to its calling, Beauty Expo Australia will once again be the unmatched hub to explore the latest trends and innovations in the industry,” says Event Director Julia Erben.

“We know how important it is to our visitors that Beauty Expo creates a seamless, enjoyable experience, which is why we are thrilled to be back in Darling Harbour this year at a world-class venue.

“We know our exhibitors are also very excited to be where all the action is, just a stone’s throw from Sydney’s CBD.”

It might otherwise not be possible to invest in samples of new stock or equipment unless at a good show that has lots of exhibitors.

Just remember to pack your flats – heels are a no-no for something like this!

If you want to be confident that you’re ahead of the trends and stocking the right brands, you need to be at a major trade show such as Expo.

Here you can source and experience the latest beauty products, treatments, innovations and equipment.

Shopping around gives you confidence in the brands you already work – or to encourage you to swap if you’re not.


  1. Gain knowledge and exposure to new trends, products and resources that are available for your salon, spa or clinic. Expo is a great way to learn about what’s hot, what’s fading and what your biz needs to have or do right now.
  2. Stimulate new ideas and creative ways to support your business despite fluctuations in the economy and other extenuating influences.
  3. Meet other business owners, retailers and vendors who you can lean on, learn from and possibly gain business from that you would not otherwise have had the chance to meet had you not attended Expo.
  4. Learn what your competition is up to without having to go to great lengths! Ask yourself how do you compare with your competition and evaluate your strengths and weaknesses to best support your own efforts.
  5. Expose yourself to media attending the trade shows so they know about your business. Make sure your business stands out so that they will remember you.
  6. Generate strategic alliances and most importantly, potential customers. Collect business cards, refer to the directory and use all other outlets provided to you during Expo to create a list of contacts for your files – and your business outreach.
  7. Participate in educational seminars, networking events and surveys that only take place at Expo and will expose you to new people, new business and new ways of thinking for your business success.
  8. Get answers right away, since Expo allows for immediate communication and easy, accessible outlets of exposure to brands.
  9. Become better educated so that you can better support your clients and customers by utilising all the resources Expo offers.
  10. Have fun. Yes – have fun. Nothing gives a business owner and his/her team more energy than a good time while working to keep everyone motivated to want to work more!





IG: @beautyexpoaustralia

Facebook: Beauty Expo Australia

Signing up:

To Expo newsletters (on the Expo website)

Downloading the app:

By searching “Beauty Expo Australia” in the App Store


Beauty Expo Australia will inspire visitors with creative education and live demonstrations, as well as hosting the Face2Face Makeup Awards and the Australian leg of the internationally-renowned Nailympia competition, recognising extraordinary creative talent in makeup and nail artistry, respectively.

Popular show features will return in 2017, including the HUB demonstration stages – for Anti-Ageing, Makeup, Grooming and Nails – as well as a stellar line-up of experts from across the spectrum for education workshops and presentations.

Beauty brands already confirmed for the event include Architects of Skin, Athlegen, Bestow Beauty, Bodyography, Cherry Blooms, Clairderm Medical Aesthetics, ClinicalPRO, Cutera, Dermalux LED, Embody Health & Beauty, Firm.n.Fold, High Tech Laser, France Medical, Image Skincare, InSkin Cosmedics, International Beauty Supplies, Kosmedical, Murad, Observ, Payot Paris, Pure Fiji, Sunescape, Syneron Candela, Global Beauty Group, The Therapists Towel, Ultra Aesthetics, Universal Aesthetics (Pevonia), Uspa, Vanessa Megan Organic Skincare, and Youngblood Mineral Cosmetics … and many more.


Professionals will have access to three new education passes this year, providing huge value and improved accessibility to the event’s seminars.

The Business Pass allows access to up to 11 sessions focusing on business for salon owners and managers, while the Professional Skills Pass will allow access to up to nine sessions focusing on techniques in makeup artistry and grooming.

The Dermal/Anti-Ageing Pass has been created especially for those interested in dermal therapy, with access to up to seven sessions on anti-ageing and skincare.

Celebrated experts from Australia and around the globe will bring their insights to Beauty Expo Australia, including US makeup artist Donna Mee.

Donna will present a business session on common mistakes made in the beauty industry and how to avoid them; as well as a professional skills session on game-changing makeup tips.

Donna runs a popular makeup academy in the US and her resume of celebrity clients includes Cindy Crawford, Rachel Hunter and Raquel Welch; as well as designers like Christian Dior, Tommy Hilfiger and Valentino.

With demand for stylised brows continuing to surge, Beauty Expo has lined up some of the best brow educators for professionals to hone their skills in brow techniques.

Jazz Pampling

Singapore’s renowned David “Brow” Zhang will come to Sydney for a workshop in micro-blading feather stroke and ombre brows, while Australian brow artist Jazz Pampling and business coach Faye Murray will bring their Business of Brows hands-on workshop to Expo, following a successful Melbourne showcase.

Jazz will also teach a session on how to perfect skills with shaping and styling men’s brows, and a session on beautiful brow colour.

For those interested in broadening their skills with nails, Young Nails will bring global educators to Expo for a four-in-one workshop.

Director of Global Education Tracey Reierso and President Greg Salo will show attendees the latest designs during a two-hour session covering acrylics, high-performance nail polish, one-step gel and a powder coat system.

Other firm favourites will return to Beauty Expo Australia 2017.

Rae Morris

Celebrated makeup artist Rae Morris will bring her Intimate Date With Rae workshop to Sydney for the first time, following its success in March at Beauty Expo Melbourne.

The workshop is available to just 12 people who can ask Rae their questions about business, beauty and how to make their own success as a makeup artist.

“Come along to ask me anything you want to and I’ll be able to answer you from the heart – it was a really constructive and rewarding workshop in Melbourne so I’m really looking forward to bringing it to Sydney makeup artists too!” says Rae.

With demand for stylised brows continuing to surge, Expo has lined up some of the best brow educators for professionals to hone their skills in brow techniques.

For skincare professionals, Sarah Hudson will be teaching skin therapists how to harness the rapidly rising male market in a session focusing on the skin men want and how you incorporate this into your clinic.

Dawn Clifford will speak on the business potential of peeling services, and Janine Tait will share her insights on the Slow Beauty movement and dermanutrition.

Speaker and educator Gay Wardle will present a session on hormones and anti-ageing, as well as a session on how to treat the five most common skin conditions today.

For salon, spa and clinic owners and managers, Expo has a fantastic line-up of business educators for 2017 including business guru Julie Piantadosi, who will bring two new sessions to Sydney; branding specialist Ed Kirk; Lisa Conway with her expert salon advice; and business coach Cherie Stokic, of the award-winning Reach Your Summit team.

Trade professionals will have access to three new education packages this year, providing huge value and improved accessibility to the event’s seminars:

The Business Package will allow access to up to 11 sessions focusing on business for salon owners and managers, while the professional skills package will allow access to up to eight sessions focusing on techniques in makeup artistry and grooming.

The Dermal Package has been created especially for those interested in skin therapy, with access to up to eight sessions on anti-ageing and skincare.

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