Get set to experience the new Beauty Expo Australia, as the Sydney International Spa and Beauty Expo unveils a new name, look and feel in 2015.
On August 22-23 next year, a dynamic new industry event will be launched, bringing the best of the worlds of beauty, medi, wellness and spa together under the one roof.
The show’s reinvigorated look and feel was recently launched last week with a revamped website to introduce the show’s fresh new vision.
‘Being Australia’s largest spa and beauty event, evolution has always been crucial to our success,’ says Beauty Expo Australia Event Director Amelia Coote-Harris.
‘As the industry changes, so do we. And for the 2015 show, we’re thrilled to be launching a fresh new look, feel and direction, taking this iconic industry event to new heights.
‘As part of this new strategic direction, next year will see us work towards a show that is also revamped with value. So stay tuned for more exciting changes in store for Beauty Expo Australia 2015!’
To represent this new vision, the freshly renamed Beauty Expo Australia has also announced its 2015 hero image, which was selected from Richard Kavanagh’s award winning 2014 Hair Expo Session Stylist of the Year collection.
On selecting this year’s hero shot )pictured at top), Amelia said: ‘We wanted something clean and elegant that could effortlessly embody all facets of the beauty world. This look, by hair stylist Richard Kavanagh and makeup artist Rae Morris, does exactly that and is the perfect visual stamp to take this show into 2015.’
This annual industry event will uncover the industry’s best offering of education, treatments, trends and techniques across beauty, rejuvenation, cosmeceuticals and wellbeing. Save the date and get set for a beauty extravaganza coming your way in 2015.