Marie Kondo Just Launched An Online Wellness Store

Renowned organisation and de-clutter queen Marie Kondo has come under scrutiny after launching a new online store that retails wellness, home living and décor items, that many are deeming as the ‘clutter’ she advises others to purge.

Author of the book ‘The Life-Changing Magic of Tidying Up’, Kondo rapidly became known around the globe for her ethos of getting rid of any item that does not spark joy. In her recent Netflix documentary, she explains further that her method “isn’t about getting rid of things, it’s about heightening your sensitivity to what brings you joy. Once you’ve completed your tidying, there is room to welcome meaningful objects, people and experiences into your life.”

Social media, however, has not taken well to the new store, with one Twitter user writing “Marie Kondo is a genius hustler. Convince everyone to throw out their useless homewares, sell them some new useless homewares,” and another, “The entire economic model – which depends on the endless growth in consumption – relies on buying things you don’t need, throwing them away, then replacing them with more things you don’t need.”

In the store’s launch video, Kondo says “many people have asked what I use in my everyday life. This shop is a collection of my favourite things, and items that spark joy. The goal of tidying is to make room for meaningful objects, people and experiences. I hope my vision of a joyful life inspires yours!”

The collection contains homewares, storage and wellness items that wouldn’t go astray in any luxury spa or wellness retreat, including tuning fork & crystal duos, Palo Santo holder, glass cleaning dispensers, geometric trays, teapots and trivets, teas, aromatherapy, diffusers to name a few.

The online store, which officially launched yesterday (November 19), does not ship outside the United States at this point, but is planning on expanding their international presence. Stay tuned for updates!

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