IMATS 2015: Calling all Makeup Artists!

The ultimate destination for tips, techniques and eye-popping live demos from the best make-up artists working in film, fashion, TV and theater, the sixth installment of the International Make-Up Artist Trade Show (IMATS) Sydney will be held across the weekend of November 14 and 15 at the Royal Hall of Industries, Moore Park.

IMATS Highlights: Learn & Discover

Weta Workshop Creative Art Director Gino Acevedo (whose credits include The Lord of the Rings trilogy, The Hobbit series, Avatar and The Hunger Games: Catching Fire) will discuss the relationship between digital and practical make-up effects in his keynote talk.

New York-based beauty artist Roshar is the IMATS beauty keynote speaker. His work has appeared in Vogue, Elle, Harper’s Bazaar and Glamour, among others and his clients include L’Oréal, Modelrock Lashes and Make Up For Ever.

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Gino Acevedo

Mike Hill, an award-winning sculptor with credits including The Wolfman, Men in Black 3 and American Horror Story, is also slated as a keynote speaker. Hill is known for his realistic silicone sculptures and portraits, which are sought by collectors such as Guillermo del Toro, Peter Jackson and Greg Nicotero.

Additional speakers include Mad Max: Fury Road artists Damian Martin, Sean Genders and Adam Johansen, plus Australian make-up darling Rae Morris, whose credits include Vogue, Harper’s Bazaar and Marie Claire, and more than 100 fashion shows.

IMATS Highlights: Shop & Experience

IMATS Sydney is also an excellent place to shop with some of the best international make-up brands showcasing and selling their latest products.

“Kryolan is excited to be on board as a sponsor of IMATS 2015. We have a huge range of products and will have the key Kryolan range on display this year,” says Kryolan Australia General Manager, Anita Caffyn who is excited to have ABIA’s Make-up Artist of the Year (2014), Becca Gilmartin on hand for demonstrations and how to’s.

“It is paramount for Kryolan as a brand to be present at IMATS to network with not only established Make-Up Artists but emerging artists as well, IMATS enables us do this under one roof. The event is also the perfect opportunity for us to showcase the Kryolan brand to the industry.”

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Adam Johansen

Make-up pieces from film and television will be also displayed in the IMATS Make-up Museum; and in the Battle of the Brushes, student make-up competitions, students will race against the clock to create winning looks and take home trophies, cash and prizes.

“This is Real Techniques‘ first IMATS show in Australia. We’re really excited have the chance to share the brand with Australian make-up artists and will be showcasing our full range of brushes, and of course the highlight will be our recently released Bold Metals Collection,” says Chemcorp International Marketing Manager, Erica Galea.

“The key focus for us is to create a touch point with make-up artists in Australia. It is one thing to look at brushes online, but we know giving make-up artists the chance to touch and feel our products is the best way to experience thebrand. The team, with make-up expert Rachael Brook, will be on hand to answer questions and demonstrate the brushes.”

IMATS Sydney, Nov 14-15, 2015

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