Dyson Furthers Focus On Skin And Hair Health With Launch Of Airstrait

Wet to natural straight in 25% less time. No hot plates. No heat damage.

Fuelled by the desire to improve everyday technology, Founder of renowned brand Dyson, James Dyson has unveiled the latest AirstraitTM straightener – wet to dry straightening with air.

Engineered for multiple hair types, Dyson’s latest release focuses on maintaining hair strength and health whilst adding convenience to one’s hair routine. The hair tress is contained by two arms, from which a precisely angled high-pressure blade of air is forced downwards and into the hair, both simultaneously drying and straight styling, with one device.

“Having a strong understanding of how to manipulate and realise the potential of powerful airflow is fundamental to the performance of the Dyson AirstraitTM straightener. This expertise, which we’ve gained over the last 25 years, is what has enabled us to deliver our first wet to dry straightener, with no hot plates, and no heat damage. Delivering the ease-of-use that people love about straighteners but with high-velocity air blades, saves time, maintains hair strength and achieves an everyday natural straight style.”

James Dyson, Founder and Chief Engineer.

Along the arms of the machine are two 1.5mm apertures. Airflow is accelerated through these apertures, creating two high-velocity downward blades of air. Projected at a 45° angle, they converge to form one focused jet of air, creating the downward force to straighten hair as it dries, with control. This directional airflow helps align the hair strands for a smooth and shiny finish.

The science behind styling

Dyson has been researching into the science of style for over a decade, and is investing half a billion GBP to expand and accelerate research and technology development across the beauty category. Dyson’s engineers have studied in detail everything from the structure of hair, to airflow dynamics whilst understanding thermal, mechanical and chemical damage – and the subsequent effects on hair health.

When hair is wet, water naturally weakens these bonds. In this state, the bonds are more elastic and can be reset as hair dries, without using extreme temperatures. By using the optimum level of heat and controlled airflow, we’ve found a way to style hair with less damage.

Styling with air allows for the creation of straight styles whilst maintaining volume and movement. Once hair is dry and aligned, the bonds are reset in different ways, locking the new style in place.

The invention further shows the beauty industry’s focus on health, rather than just superficial beauty. Read our article on the ‘Healthification of Beauty’ here.

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