Sarah Mourtos Secure your tickets (virtual or physical) for BEAUTY & SPA Insiders.
Off the back of last week’s news that BEAUTY & SPA Insiders will be going hybrid for 2020, we are powering along with our speaker profiles.
Today we would love to introduce you to the lovely Daniela Costa (if you aren’t already acquainted with the industry powerhouse). Daniela started in beauty 17 years ago and now runs her successful clinic Daniela Costa Brows and Beauty.
She will be speaking on the panel The Virtue Of Virtual: Profiting From Online Consults, E-commerce And More, and is committed to personal development, industry innovation and constantly staying ahead of the curve when it comes to new skills and techniques.
Over to you Daniela!
Tell us why you’re looking forward to speaking at BEAUTY & SPA Insiders?
I am looking forward to being a part of the panel for this year’s BEAUTY & SPA Insiders. As a business owner, I have the opportunity to share what I have implemented in my business to make it what it is today and to motivate other therapists and business owners to achieve what they have envisioned for both themselves and their team.
Describe your ideal day?
My perfect day always starts with venturing to my local cafe and ordering an almond latte and brekkie to fuel me, followed by an hour-long walk to feel healthy and energised. I love spending quality time with my daughter. She is my main focus in the mornings on my days off. Once she goes for her nap at lunchtime, it’s then my time to focus on the business, placing orders, researching new products and innovations to introduce, and planning my social media and marketing campaigns. When I am in the clinic, I work in the treatment rooms back to back for 10-12 hours. I love to cook, so the afternoons are spent cooking a hearty meal for my family. It’s a juggle, but I love it.
If you could travel right now, where would you go and why?
I would have to say Sicily, Italy, where I could bask in the European sun and spend my days on the beach. My heritage is Sicilian, and I can’t wait to go back and show my daughter where my parents were born and spend time with my Italian family embracing the culture.
If you could only have one beauty treatment done for the rest of your life, what would it be?
Oh this is a hard one, but I would have to say a HydraFacial MD Facial. The results are instant and leave my skin feeling super clean, decongested, hydrated and glowing for days.
You are speaking on a panel called the Virtue Of Virtual, could you tell us what we can expect to learn from this?
I’m excited to speak about this topic as every business owner in our industry was dealt the same cards during COVID 19 with the forced government closure of all beauty treatments. This meant our salon doors had to be closed for 2.5 months. However, that didn’t mean our businesses just stopped. We had to pivot, change our business models and move to the online world to make it work and keep our businesses thriving for a bigger and better come back once we got the go-ahead. It’s also about how we can use these changes to our advantage in the future.
What do you love most about the aesthetics industry?
I first got into the beauty industry 17 years ago as I love nurturing people, helping people and giving clients the confidence to make them feel good about themselves inside and out. This is what our industry does. I love the fact that our physical touch can never be replaced and that the industry as a whole is always evolving. As therapists, we are always learning and growing by getting the opportunity to work with some fantastic mentors, the best skincare, and innovative equipment.
Get your tickets for BEAUTY & SPA Insiders here.
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