Cosmoprof Asia’s New Initiatives

cosmoprof

Cosmoprof Asia will open with new features a diverse range of exhibitors at the Hong Kong Convention and Exhibition Centre, November 12-14.

The last expo registered impressive figures: 2,168 exhibitors from 43 countries and regions (10 percent up on 2012); 76,200 sqm in exhibition space; 60,985 visitors (10 percent up on 2012) from 125 countries and regions of which 37,575 came from overseas and 345 trade journalists.

‘Cosmoprof Asia provides a global meeting place and networking platform, and its growth over the years confirms its leading influence in the Beauty sector,’ says Duccio Campagnoli, President of BolognaFiere Group and Cosmoprof Asia Limited.

Spot On Beauty

‘The continued growth of the show has contributed to the launch of a new exhibition area, Spot On Beauty, this year. This new zone is a dedicated platform for innovative finished products from professional beauty, spa and wellness, nail care, hair, cosmetics and personal care segments.

‘Many of the new companies to the show, mainly from the Asia-Pacific region (Japan, Korea and mainland China) but also from Europe and the US, will be exhibiting in the Spot On Beauty zone, which promises to unveil many brand new, exciting and innovative products.

‘More than 150 brands are expected to take part covering 1,200 sqm of exhibition space. Located at the Convention Hall at the first level of the Hong Kong Convention and Exhibition Centre, the Spot On Beauty zone is easily accessible from the Harbour Road main entrance.’

High quality buyers will also be specially invited to Spot On Beauty and be among the first to view these new products.

‘This exclusive zone offers exhibitors the chance to showcase their latest innovations to influential retail buyers and distributors in the region,’ says Michael Duck, Executive Vice President, UBM Asia Ltd.

Boutique – Beauty Sampling Shop

The Spot On Beauty zone will be complemented by a conceptual project called Boutique. This ‘beauty shop’ will feature deluxe travel-sized samples from selected exhibitors.

All attendees of Cosmoprof Asia will be invited to choose from a mix of beauty samples in a personalised gift package, the proceeds of which will go to a local charity, the Hong Kong Breast Cancer Foundation.

‘The Hong Kong Breast Cancer Foundation is pleased to be chosen as the charity beneficiary of Cosmoprof Asia’s inaugural Boutique’ a spokesperson of the Hong Kong Breast Cancer Foundation said. 

‘The generous support of individuals and organisations is essential to enable the Hong Kong Breast Cancer Foundation to carry out its mission of eliminating the threat of breast cancer through education, support and research and advocacy. We sincerely thank Cosmoprof Asia and all contributors for supporting our efforts.’

Trade visitors who register before October 17 will gain free admission.

www.cosmoprof-asia.com

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