On the seventh day, we typically used to rest. But that’s not the case anymore, according to new data from online payments gateway eWAY, who suggest we’re now spending our Sundays spending online.
eWAY handles around a quarter of all online sales in Australia. Their latest data reveals some interesting changes in the way Aussies are shopping online; insightful for any online or reyail business:
- Year on year, purchases made on Sunday are up a staggering 24 percent – much more than any other day.
- Friday also achieved strong growth with transactions up 19 percent.
- Thursdays, typically the most popular/longest shopping day, showed the slowest YoY growth, up only four percent on the previous year.
- The rise and rise of the mobile commuter shopper – with peak periods at 4am, 7am and 8am, and again between 5pm-7pm.
- Transaction volumes remained at their highest during the working week.
- It’s in the evening shoppers really get down to busines, with transactions made around 6pm up a massive 45 per cent on the previous year.
‘This data is not only intriguing, but highly valuable for online and traditional retailers. It shows the changing ways that Australians are shopping, and prompts retailers to better target their offering,’ said Matt Bullock, founder and CEO of eWAY.
‘Anecdotally, we’re noticing Sunday is increasingly a preferred day for shoppers, with retail hubs such as Pitt St Mall in Sydney and Bourke St Mall in Melbourne bustling with people. Our data shows this trend is certainly continuing online. Like traditional shopping, perhaps online shopping is now becoming an enjoyable pastime.
‘Overall, Australians spent $358 million online through eWAY retailers in August, up 21 per cent from 2013 at $296 million. So it seems our love for online shopping is showing no sign of slowing down.’
The data covers online transactions during August 2014. An average of daily transactions was taken across a three month period – from May to August in 2013 and 2014, to account for any seasonal or calendar anomalies.
Growth Year on Year (YoY) in transactions by day of week
Transactions by time of day and percentage growth YoY