Last weekend, Victoria Beckham made a surprise announcement that this week, she will be launching a brand new skincare product for the first time in years. The announcement came via Instagram, coupled with a picture of Victoria standing alongside stem cell and biomedical scientist, Dr. Augustinus Bader.
The man behind the acclaimed self-titled brand, Dr Bader has collaborated with Beckham to create the Cell Rejuvenating Priming Moisturiser, which, according to the Augustinus Bader website, “combines the power of TFC8 technology with a pore-minimising, line-blurring, lightweight formula that gives an instant glow whilst supporting long-term skin health.”
According to the Victoria Beckham Beauty website, the brand highlights a large focus on clean ingredients and sustainability. “Luxury beauty is changing,” it reads. “Beauty brands must also be agents of change. The ingredients we put in our formulations matter, because clean products free from harmful toxins should be a universal standard. Our impact on the environment matters, because our world is precious.” The brand utilises post-consumer and recycled materials, and minimal plastic wherever possible, and is ‘committed to partnering with industry leaders in science, technology and sustainability.’
Beckham spoke about the new product to the Sunday Times Style, saying that she likes to “think outside the box and do things that aren’t being done. If I’m going to do skincare, I want it to be scientific, I want it to be active and clean.”
“I wanted something that gave that glow and a finished look, but with the benefit of skincare. Professor Bader’s skincare is regenerative — it’s the future. The result is a hi-tech hybrid product that primes, imparts glow and repairs,” she said.
The product can be considered a revamp of Morning Aura – Beckham’s first foray into beauty; a sell-out primer/moisturiser that was part of her Estée Lauder beauty collection from 2016.
One of the world’s leading stem cell and biomedical scientists, Dr Augustinus Bader has spent decades researching regenerative medicines and solutions for the long-term effects of burns. He shot to fame throughout the beauty industry in 2018 upon the release of his signature moisturiser, ‘The Cream’ – which now has somewhat of a cult following and countless celebrities swearing by it. He is now Director and Professor of Applied Stem Cell Biology and Cell Technology at the University of Leipzig in Germany, where he lives with his family.
The Cell Rejuvenating Priming Moisturiser will officially launch today, Tuesday November 19th, and be available for purchase via the Victoria Beckham Beauty website along with the Augustinus Bader website, which currently ships to over 30 countries.