The Skin Bar Expands To Victoria

The latest Melbourne addition to the skin needling specialist’s line-up of clinics with a unique (green) touch.

With some exciting news from Australia’s leading skin needling specialists, The Skin Bar have expanded their popular network of skin clinics into Melbourne, Victoria.

The brand new Armadale clinic opened its doors on February 13th, bringing The Skin Bar’s popular non-invasive facials and skin needling services to Melbournians for the first time.

The Skin Bar was founded by dermal therapist Samantha Appel as a sanctuary where beauty meets simplicity and innovation. Her journey began with an unwavering belief in the profound impact of non-invasive treatments, and was inspired by her personal battle with cystic acne, which fuelled her passion for skincare and delivering results-driven experiences to each and every Skin Bar client.

Under Samantha’s vision, The Skin Bar has been growing rapidly and is now located across New South Wales and Victoria in six unique locations, as Australia’s only dedicated skin needling clinic, specialising exclusively in skin needling and non-injectable anti-ageing treatments.

Dermal Therapist & Founder Samantha Appel (pictured)

Samantha wants The Skin Bar to be at the forefront of changing and revolutionising the beauty space away from dull white clinics, to vibrant, homey and warm spaces, where people can come to and feel safe and in capable hands.

We caught up with Samantha to learn more about the further growth of the business and story behind the journey to now.

How did you manage to expand to six locations so quickly? What has contributed to your successes?

Expanding into six locations in such a short amount of time, has definitely been an exciting journey for us at The Skin Bar. 

We have such a core focus on results and offering clients refreshing alternatives to lasers and injectables, which contributes to our growth. We have grown so much over the past three years just through word of mouth, and people sharing their love for The Skin Bar, and their skin journey on their socials.

Secondly, our team makes it all possible. We are constantly training and upskilling our staff, which provides quality and consistency amongst our skin clinics. Our whole team have a huge passion for skin health, and we are all aligned on being obsessed with skin needling and its proven results. 

We also have such a unique brand identity, with our signature green skin clinics, which helps us stand out in a competitive market. We leverage social media, digital marketing and local collaborations to help raise awareness amongst our skin clinics and get the word out there.  

How do you manage remotely as a business owner?

I am very much still involved with day-to-day operations of each clinic. I bounce around between NSW & VIC regularly – having a presence in the clinics is so important for quality and I love treating still here and there, and chatting to the customers. 

What is on the further horizon for The Skin Bar?

We have a few more builds in the current pipeline for 2024! More interstate clinics are definitely on the horizon.  

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