Meet the aesthetic expert that has risen to TikTok fame.
TikTok has emerged as a platform that not only entertains but also educates. A prime example of this dual role is Jayde Taylor, a Melbourne-based dermal clinician who has garnered millions of views on TikTok. Her journey from the world of skincare to becoming a TikTok sensation is a testament to the rising influence of aesthetic professionals in the aesthetics industry.
We caught up with Jayde to explore her reasons for joining TikTok, her path to growing a substantial following, and her insights into the intersection of aesthetics and social media whilst working as a Dermal Clinician.
What do you think has changed in the dynamic of social media influencers when it comes to skin and aesthetics?
I like the term pro-sumers. It’s clever as that’s exactly what they’ve become. Many have lost faith. From experience in clinic, many have become disheartened by misinformation. Many have purchased the product from social media influence with the direction that this would help a certain skin type or condition. However, they now recognise the person who marketed it to them doesn’t have the qualifications. This is the sole reason I began social media.
I believe influencers are being engaged in promoting clinical treatments to advertise devices and treatment plans. This might be to seem more credible, it may not be. Whatever the reason, consumers need to understand with respect to skin health it is up to the practitioner to decide what your best option is. As your skin and/or condition may not be appropriate for that, despite what that video claims. It’s not for an influencer to advertise it and for a consumer to come in and request it.
How do you like to approach your content to ensure it educates consumers appropriately?
My purpose is to provide evidence backed research with a twist that is easy to understand. The first thing I do is look at the philosophy / owner of the brand. Secondly, what is the marketing on the website? Are they overpromising? What are the sample sizes? Do they explain the data? Most importantly when they recommend products aimed at a skin type or condition, is it scientifically aligned? A brand that does this quite well is Neutriderm.
What should practitioners consider before becoming more involved with social media?
Practitioners must consider TGA guidelines, AHPRA and be careful of using language that overpromises. We cannot do this as practitioners so why would you do it on social media? We need to have the same duty of care and ethics everywhere.
You can find Jayde at @drivenbybeauty on TikTok.
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