BTL Aims To Break Down Taboos Ahead of Incontinence Week 

World Continence Week from June 17th to 23rd, 2024, provides an opportunity to raise awareness and reduce the stigma.

It is estimated that over 5 million Australians suffer from incontinence, with projections indicating this number will rise to 6.4 million by 2030. This debilitating condition remains a taboo subject, with 70% of sufferers too embarrassed to seek medical advice and treatment.

Statistics reveal that urinary incontinence affects 38% of Australian women and 10% of Australian men. This means 1 in 3 women who have given birth and 1 in every 10 men are affected, making it one of Australia’s most significant health challenges, yet it is seldom discussed.

World Continence Week, running from June 17th to 23rd, 2024, aims to break these taboos. BTL Industries is committed to bringing incontinence into the conversation and offering hope to those suffering in silence.

BTL Industries has developed the BTL EMSELLA chair, a breakthrough technology for treating incontinence. Clinically and scientifically proven, BTL EMSELLA addresses all forms of urinary incontinence—stress, urge, and mixed—as well as light bladder leakage (LBL) or a weak pelvic floor due to ageing or childbirth.

The science behind EMSELLA

BTL EMSELLA sessions induce thousands of supramaximal pelvic floor muscle contractions, re-educating and strengthening the muscles. The pelvic floor muscles provide vital support to the bladder and other organs, and when weakened, they inadequately support these organs, affecting bladder control.

BTL EMSELLA helps retrain and strengthen the entire pelvic floor area, with clinical studies showing that nearly 75% of patients significantly decreased urinary leakage or achieved total dryness, maintaining these results over six months.

The EMSELLA uses advanced HIFEM® technology (High-Intensity Focused Electromagnetic Technology) to stimulate the entire pelvic floor, generating thousands of supramaximal contractions in a single 28-minute session.

This stimulation helps regain control over pelvic floor muscles and the bladder. Scientific research indicates that 95% of treated patients report significant improvement in their quality of life, making it a life-changing solution that restores dignity and freedom.

Unlike other treatments, BTL EMSELLA is entirely non-invasive and discreet. Patients simply sit fully clothed on the BTL EMSELLA chair for six sessions over three weeks, with no surgery, medication, or downtime required.

BTL EMSELLA is used globally by gynecologists, urologists, doctors, physiotherapists, and pelvic floor experts. The treatment is supported by several peer-reviewed studies and clinical trials, proving its effectiveness. BTL EMSELLA has received several accolades, including the New Beauty Magazine Innovation Award and the “Most Innovative Technology” Award at the 3rd World Congress of the European Society of Aesthetic Gynecology (ESAG).

With urinary incontinence affecting a significant portion of the population and projections showing an increase, addressing this issue is crucial.

We spoke to Julie Sawa, RN & Head of Clinical Affairs of BTL Aesthetics Australia, to discover how practitioners and clinicians can introduce the topic of incontinence into their consultations, and how to appropriately recommend treatment.

We spoke to Julie Sawa (pictured right), RN & Head of Clinical Affairs of BTL Aesthetics Australia, to discover how practitioners and clinicians can introduce the topic of incontinence into their consultations, and how to appropriately recommend treatment.

How can practitioners introduce Emsella into their practice?

Introducing a revolutionary technology like Emsella elevates how practitioners address sensitive issues like urinary incontinence. With its high safety and efficacy profile, practitioners can openly discuss once-taboo topics, paving the way for an effective treatment.

The BTL team provides extensive support, from clinical training to after-sales support and marketing resources from the online platform. By leveraging these tools, practitioners successfully integrate Emsella to build awareness, and empowering patients to seek effective treatment options that are non-invasive, without any downtime.

How can practitioners make patients feel comfortable to discuss incontinence concerns?

As healthcare practitioners, it’s important to create an environment where patients feel comfortable discussing sensitive issues like incontinence. Effective strategies can include providing a private and comfortable setting for consultations to reduce anxiety, listening actively and validating the patient’s feelings with empathetic communication, and educating patients to help them understand that incontinence is common and treatable to reduce embarrassment.

Additionally, asking questions about urinary health during routine check-ups, providing educational materials to help patients understand their condition and treatment options in a discreet manner. These strategies help patients feel safe and supported, leading to better communication, diagnosis, and treatment.

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