Surefire Ways To Grow and Diversify Your Business


If your business is in a location where you are fishing from the same pool of customers as your competitors, offering directly competing services is risky in today’s ruthlessly competitive aesthetics market.

Likewise, destinations that are not recognising lucrative new opportunities will lose business to those that are ahead and meeting a wider range of the demands of the market.

Moving to a new level of operation by upscaling equipment – and thereby the range of procedures a spa, spa or clinic can offer – is guaranteed to attract a new customer base (as well as keeping the regulars excited) and generate more revenue.

This weekend’s Beauty Expo Australia is the ideal opportunity to scope new ideas and devices to grow and diversify your business with equipment that is affordable, versatile and can be operated by non-medical staff with appropriate training.

Visit Syneron Candela at Stand 1706 to see their range of devices suitable for your business, free demonstrations and the chance to win the new Adeline Star, for total facial skin renewal.

Adeline Star

The ideal entry point for a business wanting to up the ante for a more discerning and demanding clientele, Adeline Star harnesses patented el””s technology.

This combines bi-polar radio frequency and light energies full face and neck rejuvenation applications for total facial skin renewal.

It is a doctor-endorsed, quick and comfortable treatment, effective for all skin types, with little to no downtime. The unqiue cooling feature on the skin’s surface provides maximum patient comfort.Most clients will be able to return to their normal activities immediately after treatment.

Adeline Star heats up the deep dermal tissue of the skin. This action stimulates the production of collagen, to reduce lines and wrinkles and improve overall skin texture.

With its Firming Application, most clients see immediate to gradual results throughout their treatments – each of which can performed in the equivalent of a lunch hour.

Before and after one treatment with Adeline Star
Before and after four treatments
Before and after one treatment

The best results are seen after two to three treatments, with the total number required depending on a client’s skin condition and type.

It is ideal for treating sun-damaged skin, improving texture and pore size, tightening the skin and improving the appearance of wrinkles, scars and acne scars.

The Adeline product line, specifically designed for the professional beauty market, covers an array of treatments for hair removal and body shaping, as well as for skin firming and rejuvenation.

To learn more about how to grow your aesthetics business with Adeline Star, take advantage of free workshops being held in:

  • Artarmon, Sydney: September 9
  • Oakleigh, Melbourne: September 9
  • Fortitude Valley, Brisbane: September 11

The workshops feature live demonstrations, explanations of business ROI and increased business opportunities. Visit

About el””s technology

Revolutionary el””s technology is the first and only to simultaneously harness the power of bi-polar radio frequency (RF) and optical energy (either laser or light). It was developed by IPL inventor/patent holder Dr Shimon Eckhouse and master physicist Dr Michael Kreindel.

The history of using optical energy in aesthetic medicine began in the 1960s with lasers – various single wavelength energy technologies.

In 1995, Dr Eckhouse introduced IPL, a broadband optical energy technology for aesthetic treatments.

Both lasers and IPL have been used for photothermolysis of a variety of skin targets – hair removal, pigmented lesion and wrinkle treatmentx.

Two common challenges arise in treatments performed by traditional lasers or pulsed light sources:

  • Not enough optical energy is absorbed by the target tissue resulting in a less effective treatment
  • Too much optical energy is absorbed by the non-target tissue which can result in collateral damage or unwanted side effects, usually to the epidermis.

In 2000, Dr Eckhouse recognised these challenges and provided a solution by introducing el””s  (electooptical synergy), a deeper penetrating combination of optical (laser or pulsed light) and radio frequency energies.

By combining these energies, the optical fluence can be lowered by up to 60 percent for safer, more comfortable treatments and enhanced clinical efficacy.

el””s takes advantage of the varying penetration capabilities of laser, infrared, visible light and radio frequency energy to reach specific penetration depths, using the optimal combination of optical energy and radio frequency for each application.

It is suitable for use on all skin types because:

  • Lower optical energy means lower risk to epidermis
  • RF is not selectively absorbed by melanin
  • Short or long pulses enable optimisation for specific skin types and tissue targets
  • It assures physical contact with the skin prior to delivering optical energy
  • There is active dermal monitoring for online skin feedback
  • It is able to treat targets with lower optical absorption – for example, light hair.

The eTwo facial rejuvenation revolution

Syneron Candela’s eTwo combines the unique Sublime and Sublative applications for comprehensive facial rejuvenation and was designed with your practice in mind: lower overall cost of ownership compared with competitive products. It improves overall skin quality including in areas that can be dofficult to target and are most telling when it comes to age, such as around the eyes, brow, cheeks and neck.


Before and after two Sublime treatments

Sublime uses the el””s combination of infrared and bi-polar RF to provide controlled deep dermal heating with minimal epidermal disruption. This predictable heating of the deep dermis both stimulates stimulating a signifcant increase in new collagen and elastin growth and shortens aged collagen fibres, resulting in the immediate and long term improvement of wrinkles and facial contours. There is minimal to no downtime and clients can reseume their normal activities immediately afterwards.

Sublative uses bi-polar RF energy delivered via the matrix of electrodes of the disposable Sublative iD. This fractional delivery of RF causes micro ablative injuries on the skin. This in turn initiates a strong wound healing response in the dermal matrix while minimising the damage to the epidermis. Less affected tissue surrounding the matrix points may be stimulated by heat, which helps accelerate the healing process, leading to a smoother, rejuvenated appearance of the skin. Treatment capabilities can be expanded without increasing your investment with the new Sublative iD Focal Tip, featuring a compact design to treat smaller areas, including nasolabial folds and around the periorbital (eye) rim.


Before and after two eTwo treatments


Before and after one eTwo treatment




Before and six weeks post three Sublative treatments


Before and after two Sublative treatments


Before and after three Sublative treatments

Future Growth Potential – Why You Need To get On Board

  • Recent market research [OnePoll – Beautiful Body, 2014] has revealed that the worldwide facial care industry is expected to record an incredible 22 percent growth by end of this year.
  • The global beauty device market is expected to grow at a YOY rate of 18.7 percent from 2014 to 2020, to reach an estimated value of US $54 million in 2020.
  • The professional beauty market is expected to double its size by 2017.

So come and visit Syneron Candela at Stand 1706 at Beauty Expo Australia on Saturday and Sunday to find out how you can claim your share of this surging market.

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