The search for a solution to baldness and thinning hair is as old as time (or so it seems), spawning a global industry worth billions of dollars annually.
Now aesthetics businesses are being given the chance to cut a slice of this highly profitable pie, with an influx of products and treatments for follicularly-challenged clients .
Topical formulas using active ingredients such as growth factors and potent botanicals renowned for their hair regeneration properties are being systematically rolled out to Australian salons and spas for use on both men and women.
These are designed as a series of weekly treatments for around six to eight weeks, in some cases with compatible take home products. Costs quoted to Spa Australasia were very affordable, certainly by comparison with heavily marketed hair studios.
Avention Global has introduced Factors G6 formula – the breakthrough active ingredient is a bacterially derived growth factor found naturally in human skin cells. Scientists in the US found that this growth factor helped hair follicles form and regenerate during the wound healing process.
The topical formula is combined in treatments with the use of Avention’s Eclipse Micropen. Tiny needles are used to create controlled micro-injuries to the skin in order to produce collagen and elastin. The skin’s repair process results in a thicker, healthier dermis.In this case, the wounds the pen creates facilitates the perfect environment for the growth factor formula to do its work.
One of the first businesses in Australia to trial the system is the Hair Free chain of hair removal clinics. It might seem a contradiction in terms, but as we all know, many people have too much hair where they don’t want it or little or none in areas they do. So what better venue to capture this market.
Owner David Ginges has been overseeing trials in his clinics for several months and says results have been ‘extremely promising’.
‘Our first client began treatment four months ago and photos taken progressively over that time show distinct regrowth,’ says David. ‘He is very excited, as are we. We have several other people undergoing the procedure, so we will have a lot more data in the next few months.
‘But if things keep going the way we have seen so far, I think we may have a major breakthrough in the hair restoration industry.’
Salon owner Hugh Wilkinson has been using the treatment at Skin+ in Sydney’s Pymble, agreeing to trial it in the first instance because of his own newly receding hairline.
‘I’m in my early 30s and I only need to look at my father and older brothers to see the future,’ he says. ‘I decided to take action now because, if treated early enough, further pattern hair loss can be slowed, even prevented, and some hair can regrow.’
Hugh has about a dozen customers under treatment, with very positive results so far. He says a treatment takes only about 30 minutes. Clients arrive with their hair freshly washed and dried. The topical formula is massaged into the scalp and then the Eclipse Micropen is used to allow the formula to penetrate deeper into the skin. The tiny wounds have closed almost as soon as a client leaves, so there is no after-treatment required and their normal shampoos and conditioners can be used as usual between visits.
Suigo, a salon-only, Australian developed hair care brand formulated in Japan, has just introduced a system for thinning hair, coupled with compatible home-use products to actively control hair loss, receding hairlines and localised alopecia.
‘Hair Loss Treatment begins with a deep-cleanse and thorough detox of the scalp and hair,’ says managing director Joe Zucchiatti.
‘This will remove follicle-clogging sebum, fatty acids and other environmental residues that often prevent healthy hair growth.’
After a rinse and towel dry, the Follicle Revitalising Lotion is massaged into the scalp until fully absorbed. This leave-in preparation is formulated with botanicals such as saw palmetto, arginine and grape glycolipids to stimulate the scalp and nourish hair follicles. Potent antioxidants, Coenzyme Q10 and vitamin K clarify and stimulate hair growth.
Joe says for maximum results, Hair Loss Treatment is recommended weekly for six to eight weeks, with compatible home care products used in between. ‘People just love going to the hairdresser, so this provides an ideal environment for hair loss treatments,’ says Joe.
‘in an environment like a hair salon people can relax and enjoy themselves while having their concerns addressed, whereas they might find it extremely daunting – and a lot more expensive – in a sterile-looking hair clinic. Suigo’s philosophy is to care for both scalp and hair during this process, whereas many treatments that address hair loss leave the existing hair in a bad state.’
Soon to arrive in Australia is Bochery’s Tuffne Energique, developed and Greece and popular in Europe and the Middle East for a number of years. The use of the new Capixyl Pro contributes to the improvement of hair texture.
Capixyl Pro is comprised of Liposomal Biomimetic Peptides which can enhance the growth of hair by stimulating collagen production. It’s combined with a red clover and ginger extract to increase circulation, reduce inflammation in the scalp and regulate the production of an enzyme that contributes to androgenic alopecia. The vitamins biotin and PP nourish and strengthen the hair.
However, to avoid disappointment or backlash from a client if a treatment doesn’t reap the desired results, it is best if the cause of the hair loss is first assessed by a medical professional or trichologist.
Hair loss can result from myriad factors – genetics, illness, medication, hormone imbalance, poor diet, extreme stress, alopecia, traction alopecia (caused by too-tight hair extensions or weaves, even ponytails). This list goes on.
In this treatment genre, consumers tend to be very vulnerable, as hair loss can have a massive impact on a person’s self esteem.
As a result they are susceptible to being ‘ripped off’ and you certainly don’t want to fall into that category. If someone is simply not going to respond to your treatment – if their pattern baldness has progressed to the point of no return, for instance – then it’s better you both know that from the start.
hairgrowthfactors.com.au or firstname.lastname@example.org