Payot’s new Hydra 24+ line
Water is the fountain of youth and new-generation facial care line Payot Hydra 24+ deeply hydrates while promoting youthful skin and protecting against harmful effects of pollution.
Formulas have a striking freshness, are light, fondant, and have a high water concentration.
All products in the range feature the Hydro-Defense Complex: Hydration + Youth Protection + Super Defence.
Active ingredients include:
Red algae helps to improves the entire water circulation system from the basal layer right up to the surface.
It increases water reserves in the skin with an innovative action on the level of dermal hyaluronic acid and helps prevent surface water loss.
The H2O Patch (patented active ingredient) is a new combination of biopolymers, a genuine micro-molecular network. It creates a shield to reform the skin’s barrier function, blocking water on the skin surface and allowing water to be continuously diffused. It also allows continuous diffusion of the active ingredients inside the skin.
Fig extract is rich in sugars that help soothe and hydrate the skin. Fig has a film-forming effect on the skin to limit transepidermal water loss (TEWL).
Watermelon extract helps to reduce skin dehydration and regulates its barrier functions, while blocking water loss from the skin.
FOR YOUTH PROTECTION
The decline in cell energy is linked to the skin’s chronological ageing process. There is nothing we can do about it, except maybe …
Creatine is a compound formed in protein metabolism and present in much living tissue. An “osmotically active substance”, it pulls water into muscle cells, which increases protein synthesis. Thus it is very effective on delaying the first signs of ageing, reducing first wrinkles and improving cell renewal.
It improves the availability of adenosine triphosphate (ATP, which transports chemical energy within cells for metabolism) by increasing energy reserves.
Creatine delivers the energy cells require to synthesise key proteins such as collagen, elastin or the enzymes responsible for the protection mechanisms.
SUPER DEFENCE ACTION
Red algae forms an anti-pollution shield, protecting the skin against the harmful effects of the environment, such as pollution and climate extremes (eg. temperature, humidity levels).
Vitamin E is a powerful antioxidant to protect the skin against attacks from free radicals.
Clinical studies on the Payot Hydra 24+ line have shown an improvement among participants in hydration of +59%*, sensation of freshness, 100%**, sensation of wellbeing,100%**, and sensation of comfort, 100%**.
* Gel crème sorbet – Instrumental hydration measurement carried out on 10 volunteers T = 4 hours
** Gel crème sorbet – Satisfaction test carried out under dermatological control on 20 women over 21 days
HYDRA 24+ CRÈME GLACÉE
Ideal daily care for skin prone to dryness.
HYDRA 24+ GEL-CRÈME SORBET
For those who have a tendency to combination skin.
HYDRA 24+ BAUME-EN-MASQUE
Like a tall drink of water on a long, hot day; an intense rehydrating balm that is more than a mask, treating the skin to a hydrating bath in just a few minutes. It can be worn as a mask (for 15-30 minutes) or overnight for a
HYDRA 24+ REGARD GLAÇON
Smart and handy, this product for the delicate eye contour area is fitted with a metal ball massage applicator that weaves its way through tiny wrinkles, and helps combat under-eye puffiness and dark circles. It offers an immediate reviving action.
HYDRA 24+ STICK LÈVRES
A little stick to always have at hand that can restore life to the lips in the blink of an eye. Its formula contains shea Butter to nourish and soften; borage oil, a source of essential fatty acids; and stearyl glycyrrhetinate, which is healing and soothing.
PROFESSIONAL TREATMENT: HYDRATION ESSENTIELLE
A one-hour treatment experience that revives dehydrated skin for youthful softness and radiance with a targeted protocol.
After a welcoming massage, the skin is cleansed, toned and exfoliated.
The therapist then begins the famous Payot 42-Movement Massage, using modeling product Baume Semi-Precieux a la Rhodochrosite.
The massage is followed by Masque Bio Cellulose Collagène, a biocellulose mask that delivers a “second-skin” effect, with the simultaneous action of hyaluronic acid and collagen.