SPA+CLINIC spent the first May weekend with CUTERA at their yearly conference, CUTERA University Clinical Forum (CUCF). Here’s what went down.
We knew this conference would be great based on previous years. CUTERA has been fortunate to dodge all lockdowns and has thus not missed a single year of in-person conferences, but this year was the first without any restrictions, and it was bigger than ever before. Over 300 registrations meant that CUCF sold out weeks in advance with the device company having to turn away people.
Expectations were high, but CUTERA delivered. After welcome drinks on Friday night, the jam-packed program started Saturday morning as hundreds of delegates, mostly skin clinic owners and their staff, arrived at Sydney’s SOFITEL Hotel, where CUTERA’s signature green branding awaited them.
The 2-day program was split into four categories for their different devices: Excel V+, Trubody, Enlighten, and Xeo. The calibre of speakers was notably high this year, with two doctors flying all the way from the US to present their experience with CUTERA’s devices: Dr Ashish Bhatia and Dr Michael Somenek.
CUTERA’s GM, Brett Elliott, asked the audience during his welcome speech, to challenge the team over the weekend and ask any questions they had. The amount of questions and interaction with the audience that followed showed that people listened to Elliott’s request, even those that may have been too shy to ask a question in front of 300 people as there was an event app which allowed to submit questions anonymously.
And so, over two days and 20 different presentations plus panel discussions, the audience learned how esteemed practitioners in Australia and overseas use their CUTERA device, and how they get their ROIs, i.e. marketing tips and tricks. The presentations included lots of before and afters, treatment demos, and a look ‘behind the scenes’ of successful clinics.
After the first day of learning, delegates were invited to a Sydney Harbour Night Cruise aboard the Starship Sydney. Signature CUTERA cocktails were on offer as Cirque du Soleil dancers performed and people boogied the night away with the iconic Sydney skyline backdrop. We loved the attention to detail in the form of a ‘Slipper Bar’ – a box full of SOFITEL slippers for tired women’s feet who had been walking around in heels all day (and we definitely made use of this offer).
The level of dedication delegates had to learning and improving their skills showed when the conference room was full the next morning at 8.30am despite the late night prior – we have been to plenty of conferences and this is a rare sight.
On Sunday afternoon, a clearly relieved and proud Brett Elliott thanked his team and delegates for what was CUTERA’s most successful CUCF so far, and announced next year’s event, which will be held on the Gold Coast in May 2023. We can’t wait!
CUCF 2022 in pictures:
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