BREAKING: Beauty Expo Postponed Until October

Reed Exhibitions have announced a new date for the event.

It may not be surprising, but we are still sad to hear the news that Australia’s largest beauty event has been postponed due to the ongoing COVID restrictions, and is now scheduled to take place on October 16-17, 2021.

In an official statement, the organisers of Beauty Expo, Reed Exhibitions, said earlier today:

“The Beauty Expo Australia team want to express our concern for everyone impacted by COVID. In the context of the current situation and out of an abundance of caution, we have made the necessary decision to postpone Beauty Expo Australia, which was to be held at the ICC Sydney from 28-29 August 2021.

Beauty Expo Australia will now take place on 16-17 October 2021.”

It isn’t the first major industry event to reschedule due to the ongoing pandemic induced challenges, with both the ASCD Symposium and the Global Wellness Summit changing their plans recently.

Flyn Roberts, Event Director for Beauty Expo Australia says while it is disappointing news, “the new dates gives us another 7 weeks for the current pandemic conditions to come under control and provide the industry with the only major Beauty event in Australia in the last 2 years”

“The support from our exhibitors was a major driver to find an alternative solution and has been backed up by our recent survey to industry attendees who are adamantly excited for a return to F2F connection and events”

“Although the impacts of COVID-19 have been with us for longer than anyone may have originally expected, the last 18 months have shown how resilient our community can be and we remain committed to work together to get Australia’s vibrant Beauty industry back to business in the safest and most engaging way possible”. 

“We thank all our exhibitors and retailers for their patience, positivity and ongoing support and we can’t wait to meet face to face again in October”

Reed Exhibitions’ decision to postpone was supported by exhibitors; Matt Williams from Professional Beauty Solutions says “although the delay is disappointing, we’re really excited about exhibiting at Beauty Expo Australia in October. It’s been a while since we’ve had the opportunity to showcase our brands and connect face to face with our clients and industry, so this year’s show will be better than ever. We can’t wait to see everyone in October.”

If you are a Beauty Expo ticket holder, the team at Reed Exhibitions will be in touch very soon in relation to transferring your tickets to these new dates. Should you have any questions in the meantime, please do not hesitate to contact their customer service team on 02 9422 2535.

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