Obagi And The Global Beauty Group Launch NuCil Eyelash Enhancing Serum

The skincare innovator’s latest launch is set to revolutionise lash enhancement.

Aesthetic and medical-grade technology leaders, The Global Beauty Group have launched the NuCil™ Eyelash Enhancing Serum for clinics across Australia and New Zealand.

With a unique combination of key ingredients, NuCil’s proprietary formula supports and encourages the growth of fuller, longer, and more voluminous-looking lashes in as little as 8 weeks. Formulated by leading skincare innovators Obagi, NuCil™ is backed by the company’s 30-year legacy of science and is designed to offer clinically proven results that will empower clients.

NuCil™ Eyelash Enhancing Serum offers a powerful evolution in lash care thanks to Obagi’s expertise and trusted reputation as professional skin care global pioneers. Now going beyond simply skincare, Obagi brings the latest advancement in lash enhancement, with daily use of NuCil™ leading to luxurious, thick and full lashes like never before.

In clinical trials, after 16 weeks of use:

  • 93% of participants said their eyelashes showed visible improvement
  • 89% of participants said their eyelashes looked thicker
  • 89% of participants said their eyelashes looked more densely packed
  • Overall outperforms leading competitor in as early as 8 weeks

Powered by proprietary NouriPlex™ Technology, Obagi’s NuCil™ Eyelash Enhancing Serum is physician-endorsed, ophthalmologist-tested, and allows users to:

  • Naturally grow luscious, thicker, more defined-looking lashes
  • Achieve visible results that continually build, day after day
  • Enjoy 100% real lashes without the time and cost of extensions
  • See clinically proven results from as early as 8 weeks

With lash extensions being one of the biggest trends of the past few years, the obsession with long, beautiful lashes isn’t slowing down anytime soon. In the current “lash culture” climate, many consumers consider their lash upkeep as mandatory as hair or nails. But with the cost of lash extensions being between $80–$300 and with infills costing $50–$100 every week or fortnight, consumers can spend around $160 a month on lashes alone.

Extensions are also one of the most time-intensive beauty treatments, with appointments usually taking around 2 hours. Nu-Cil™’s lash growth serum offers a natural and cost-effective solution to both false lashes and lash extensions by offering users the chance to grow their own thick, full-looking lashes at a fraction of the cost and without the time and maintenance that extensions require.

Over time, the natural lash growth cycle can be affected by factors such as hormones, stress levels, daily wear and tear thanks to makeup and removers, as well as the natural ageing process. All of these elements can cause a decrease in lash volume, density and condition, resulting in a much sparser-looking lash band than many would like.

The lash cycle can be divided into 3 cycles, with the “anagen” phase being when eyelashes experience growth. By combining 4 powerful ingredients, NuCil™’s patented NuriPlex™ technology specifically targets this phase by encouraging and improving natural lash growth and nourishing lashes.

  1. Biotin is an ingredient known to support and encourage Keratin production, to increase lash thickness and fullness.
  2. Proprietary Lip Compound targets the anagen phase of the lash cycle to encourage increased growth.
  3. Sodium Hyaluronate nourishes lashes and provides moisture needed to grow more voluminous-looking lashes.
  4. Panthenol helps to hydrate, enhance shine and soften lashes.

The global false eyelash market size was valued at more that US$1.1 billion in 2020 and is projected to reach US$2.3 billion by 2028, with the Asia Pacific market expected to be the fastest growing market in the coming years. The desire for long, fluttery lashes isn’t going anywhere, with many looking for more a permanent and cost-effective solution.

With regular daily use, NuCil™ Eyelash Enhancing Serum allows users a fast and easy way to naturally grow their own lush, healthy and full-looking lashes. NuCil™ Eyelash Enhancing Serum allows business owners to offer an alternative to expensive and time-consuming extensions, with the guarantee of repeat business.

For more information on NuCil™ call wholesale beauty suppliers, The Global Beauty Group on 1300 006 607, or visit www.theglobalbeautygroup.com.au/skincare/obagi-nucil/

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