For pledges of as little as $1 to as much as $500, The Divine Truck is being pre-sold to customers of 3 Minute Angels and Angel Massage for the next 15 days, converting them from fans of one business to funders of the next. Of course, all comers are welcome to join ‘the crowd’ if the concept appeals to them.
Nearly half the $10,000 has already been pledged. For pledges of $50 and more, there is a tier system of rewards.
‘The truck is cheaper than a bricks and mortar spa or clinic and, with mobility, comes the ability to go where the customer wants us,’ Andrew says.
‘We think the idea of getting a massage overlooking your favourite place will appeal to a certain type of customer who wants a multi-sensory experience.
‘The Divine Truck is not just a stunt or promotional tool. For elderly people who find it more difficult to travel this is a great help.
‘The idea is to create a new massage experience and a showroom in one. It will have transparent walls allowing people to see in and the people inside to see out, but has blinds that can make the therapy room private. It will be powered by solar panels that in turn run the air-conditioning and power.
‘Wi fi and digital displays mean all sorts of media can be played inside or outside to clients or would-be clients. Being a lightweight truck, any person with a standard license can drive it.’
Andrews ays the beauty of the crow-funding approach is that everyone has a vested interest in making the enterprise a success and so are willing to share their ideas about will and work work or be popular. This in turn helps Andrew and his team to craft the best-possible business model.
‘We imagined, for instance, that hundreds of people would be really interested in hiring the truck for a one-hour full body massage overlooking the beach or beautiful scenery,’ says Andrew. ‘But it turns out that idea has so far only appealed to about half a dozen people.
‘It just shows that even if you believe you have the best idea in the world, others may not share that opinion! And when it’s your money at stake, you can’t afford not to take other people’s opinions on board.’