Come October 1, Alpha-H will commence a three-year distribution partnership with BLC Cosmetics.
BLC Cosmetics currently distributes Thalgo, Essie, Terrake, Kerstin Florian, Gewhol and The Balm Cosmetics.
Read on for an exclusive interview with Nicola Gleeson, general manager of BLC Cosmetics, about the new distribution deal.
ABOVE: Brand symmetry – the match of Alpha-H and BLC Cosmetics.
Nicola Gleeson: We are delighted to add Alpha-H to our brand portfolio from October 1 2014 and we are excited to be able to support Alpha-H stockists in Australia with our 25 years of experience in the salon /spa industry. Furthermore, we are sure that existing Alpha-H stockists will enjoy the benefits of being a BLC partner – with inclusion in our Blue Sky Loyalty program, access to on-line ordering 24hrs/7days a week, a continued focus on order to dispatch performance and on-time delivery for each order for every stockist.
Will the Alpha-H brand focus shift under BLC?
BLC Cosmetics are proud of our partnership with Alpha-H and are excited to firmly cement Alpha-H’s position in Australia as an industry leader in the professional category. The relationship is a result of BLC’s strong heritage and expertise in the salon spa channel, a position that will see BLC continue to grow the Alpha-H brand in quality Australian salons. Alpha-H retains strategic control of the brand, focussing on product development, marketing and promotion. With the addition of Alpha-H to our brand portfolio, we continue our focus on delivering products to the salon spa industry that perform and will continue to perform. Alpha-H has from its inception been a professional use cosmeceutical brand with a series of professional grade peels with strong support in homecare products to continue the results beyond the treatment room.
How does Alpha-H fit into current BLC Cosmetics skincare stable (alongside Thalgo, Kerstin Florian, etc.)?
Alpha-H has been a leading cosmeceutical skincare brand in the Australian Beauty industry for the past twenty years. With its award winning products, cult following and large global network, it has been touted by UK press as one of Australia’s most successful exports. BLC’s expertise in identifying a ‘shining star’ brand performing in international markets stems from our deep understanding and dialogue with the salon spa channel, underpinning our knowledge of what is required to replicate this success locally.
Why is Alpha-H a good fit for BLC?
We’ve always held a strong desire to partner with Australian brands and support local talent without compromising on professional grade products, strong training, branding and marketing assets – understanding that our customers desire to do the same. We can confidently confirm that Alpha-H meets these requirements and supports BLC’s promise to deliver market leading brands and products to the Australian salon spa industry.
What will the alliance mean for current stockists?
For our existing customers the addition of an Australian owned and manufactured Cosmeceutical brand will be an exciting addition to their suite of BLC brands. We are confident that by supplying Alpha-H we can assist our customers increase their salon’s competitiveness by attracting new clients with this well recognised, high performing, attractively priced ‘life-changing’ cosmeceutical brand.
Who will be providing training/education?
Education, salon service and support underpins the success of the BLC Cosmetics brands in Australia. Our team of educators lead by Kim Thomasson, who celebrates her 20-year anniversary as BLC Cosmetics employee this month, are poised to take the message of Alpha-H’s results driven professional range to the field. This will be supported by the owner and founder of the brand, Michelle Doherty, with her knowledge on the ingredients and quality formulations that drive the brand’s reputation.
Alpha-H is an award-winning Australian skincare brand for women and men. Owned, operated and manufactured on the Gold Coast in Queensland, Alpha-H is a family run business with its reach now extending to hundreds of Australian salon stockists and international affiliates.
Brand director Michelle Doherty created Alpha-H out of a real need to change her own skin after experiencing frustration with market offerings that failed to perform. This practical grounding is at the heart of the brand’s dedication to treat the skin of real men and women, whatever their skin type, budget or lifestyle.
Alpha-H is proud to be 100% Australian owned, operated and manufactured. Michelle, her husband Dean and their small dedicated team have built the brand from a small home business into a thriving international phenomenon, available now in the UK, Germany, Italy, Slovakia, South Africa, USA, South East Asia, USA and New Zealand.
ABOUT BLC COSMETICS
BLC Cosmetics Pty Ltd. is an Australian owned and operated importer and distributor of high quality beauty products, representing a comprehensive range of brands for selective distribution.
The company’s values are built upon the simple principles of trust, integrity and passion for what we do with great emphasis placed on the way it interacts with every person it engages with both internal and external of the organisation.
The company’s heritage originates with the luxury French product house Thalgo, the first and still most powerful brand in the BLC portfolio. In honour of its founding brand BLC Cosmetics was named after Thalgo’s French operation, originally trading as ‘Brevets Licences Commercialisations Laboratoires Thalgo’. Brevet Licence Commercialisations, referring to Thalgo’s patented active ingredients, was shortened in years to come with the initials B.L.C. Laboratoires Thalgo.
Today BLC Cosmetics employs a team of over 20 people across Australia including a head office, training and warehouse facility in Sydney; offices and training centres in Brisbane and Perth. Two divisions operate under the BLC umbrella, each with a brand offering designed specifically for its respective channel of distribution.