Dyson Is Focusing On Scalp Health With Newest Invention, Supersonic Nural

How healthy is your scalp?

We have written about the rise of scalp health treatments before, including cosmeceutical haircare products, and dermatologists offering scalp services. Now, scalp health has well and truly trickled down into mainstream beauty with Dyson unveiling its latest innovation during a global launch event in Seoul today: Supersonic Nural.

Dyson’s latest styling tool comes equipped with a new Scalp protect mode which uses a network of Nural sensors, automatically reducing heat and airflow as it nears your head, helping protect your scalp from damage. These sensors also improve the styling experience, enhance hair shine, and prevent heat damage. New and improved attachments which cater to all hair types are equipped with attachment recognition, learning a user’s styling preferences, and simplifying their routine for fast healthy drying with no extreme heat.

In the scalp protect mode, heat is automatically reduced to 55°C, the optimum temperature for scalp comfort and drying speed, as the hair dryer gets closer to hair and scalp. A time of flight sensor enables this, by projecting an invisible infrared beam to measure the distance between the machine and your hair.

“Already, the Australian environment is quite damaging to our scalps and can lead to oxidative stress, caused by UV damage, stress and poor diet. The Dyson Supersonic Nural™ hair dryer has the capacity to prevent any further and unnecessary damage to the hair and scalp, with its scalp care technology forefront, maintaining an optimal temperature of 55℃, no matter how you use the tool.”

Chelcey Salinger, Trichologist

“From our research into the science of hair, we know that there is a connection between the quality of hair and a healthy scalp. The scalp tissue comprises different layers, with the outermost layer serving as a barrier against external stressors. But when your scalp is damaged, moisture loss can occur, a key factor in our development of the Scalp protect mode feature. This helps to maintain scalp moisture levels, and allows for gentle drying,” says Dyson’s Head of Research, Shawn Lim.

Complementing the new embedded sensors is a differentiated visual appeal: a clear end cap to show the technology within, and bold new colour palettes – Ceramic Patina and Topaz or the Vinca Blue and Topaz.

It’s encouraging to see global market leaders like Dyson venture into skin health, which further proves the emerging trend of ‘skinification’ of haircare and cosmetics.

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