More than 100 million copies of 50 Shades of Grey have been sold worldwide, Australian sales are one of the highest in the world and it is one of Australia’s most borrowed library books.
Every woman who reads 50 Shades of Grey tells 10 others and the rest of us know what it is all about. That means most of your customers and potential customers have read it or know what its about!
For the most part, the book’s contents make us laugh, giggle, smile or – maybe get a little ‘inspired’!
You probably already know that on Valentine’s Day, February 14, 50 Shades of Grey the movie will be released creating a whole new buzz. Why not ride that buzz (excuse the pun) by creating a buzz of your own.
50 Shades lends itself to lots of promotional and marketing ideas. Take the cue from OPI with their Fifty Shades of Grey special release nail colours and invent your own with makeup promotions, 50 Shades makeovers ‘take home a new you!’, to word plays ‘inspire your shades of grey and let us give you a lift’. Get creative.
The creative folks at Pevonia Organic Skin Care are doing just that! They have launched a competition for Pevonia stockists to win Gold Class tickets to see the movie on release – good luck Pevonia girls.
You could do the same for your clients. Run a package – build tickets into the promotion!
Think outside the square with some speedy marketing and enjoy the inspiration of the Shades!