The cosmetic device industry has come a long way from its early days in the mid-90s, where hair-removal started it all. What was once long and painful procedures with minimal results, is now an industry offering a plethora of effective and efficient treatments for all kinds of skin concerns.
But of course, consumers keep wanting more. Faster, more effective results with less downtime – these are the words that will make most of your clients tap their credit card, so what you need to offer as a practitioner is combination treatments. Lasers combined with injectables for example are a great combo to achieve both an improved skin quality and a rejuvenated appearance, but pairings like this usually still require several sessions and client appointments.
The latest generation of combination treatments offers different procedures in one device, making it possible to treat different skin concerns in one go. Venus Concept’s Tribella is a non-surgical skin rejuvenation treatment that combines Photorejuvenation with RF and Nanofractional laser using three applicators on the Venus Versa device.
IPL delivers direct bursts of energy onto targeted areas of skin to treat pigment and vascular lesions, multi-polar radio frequency and pulsed electro magnetic fields enhance collagen and elastin production to reduce signs of ageing, and nanofractional laser improves the appearance of textural skin conditions such as acne scars, rosacea, enlarged pores, and uneven skin texture.
The entire treatment takes approximately 90 minutes and is relatively painless. The best part? There’s hardly any downtime with redness subsiding within 24 hours – no scabbing or peeling like with a lot of other treatments. It’s this minimal downtime that clients with a busy lifestyle want, and what will get them over the line when considering a treatment. Backing this up is a survey conducted by Israeli Dermatologist Dr Ofir Artzi which showed that 97 per cent of his clients said no to aggressive treatments and expected a downtime of no more than 3 days on average.
Consequently, if you only offer treatments with a longer downtime, it means you’re losing out on the vast majority of clients. Of course, the proof is in the pudding, and the before and after photos of Tribella clients show a significant improvement in skin texture, colour, and fine lines. While it is recommended patients have two to three treatments, some patients see great results even after the first treatment.
It goes to show the importance of where this industry is heading: fast treatments with little downtime and visible results. What sounds impossible, might become the norm very soon. Watch this space.