Skin Inc, a leading US industry publication for day spa, medical spa and wellness professionals, reports on the meteoric rise in beauty devices and how they have created a mega category in the spa, salon and wellness industry.
Beauty devices are transforming the skincare market and consumer behavior, just as the electric toothbrush and the hair iron changed oral care and hair styling.
Cleansing brushes, light-based platforms and skincare systems have created a huge new market worth billions of dollars. Year on year sales’ comparisons are quite meaningless because this market did not even exist a few years ago. Exponential growth rates will continue for the foreseeable future.
Beauty technology devices deliver immediate results especially for core skin care problems such as anti-aging and blemish removal. Technology has democratised beauty outcomes which were previously not affordable. This explains why 70 per cent of women, your clients, would like to own a new beauty device.
Despite the downturn in economy in certain countries, women continue to spend money on facial care. They justify the price by factoring in the money saved on skin care products, treatments and the time required for visits to the spa or salon. Positive consumer reviews and feedback about immediate results are a major factor in driving strong demand.
Technology is now shaping a distinctive beauty culture and expectations. Devices are creating new standards in skin care. This change will impact demand for all manually applied/removed skin care products, especially anti-aging creams, skin cleansers and makeup.
So if we don’t get clever about cornering the market for high quality devices and selling them as part of our home-care systems, we will be missing out again, and losing our precious hadns-on treatment customers to the DYI habit.
Consider incorporating these devices into your spa treatments and then have them for retail so your clients can purchase them at the end of their treatment directly from you.