Taneesa Williamson With a spotlight on K-Beauty, wellness and a deeper dive into business advice, you won’t want to miss this years Beauty Expo.
Beauty Expo Australia is back for 2025, returning to the ICC Sydney Exhibition Centre, Darling Harbour, on Saturday 16 and Sunday 17 August. As the country’s leading B2B beauty trade event, it’s a strategic opportunity for business owners, brand leaders, and industry professionals to connect, evolve, and position their businesses for more growth.
In this industry which thrives on innovation and adaptability, being aware of the latest trends, devices, skin science and business insights are crucial. Beauty Expo 2025 delivers two full days of product discovery, education, and commercial insight, tailored to meet the demands of a dynamic, competitive market.
Key Highlights For This Year’s Expo
Spotlight on Wellness
This year’s themed feature, Spotlight: Wellness, responds to the growing demand for integrative, results-driven beauty and self-care. This curated zone will feature a mix of established and emerging brands focused on clean beauty, sustainable solutions, health technology, and holistic wellness. Expect to find high-performance products and services designed to meet today’s increasingly discerning consumer.
New Feature: K-Beauty
Beauty Expo 2025 introduces an exclusive K-Beauty pavilion, showcasing the latest advancements from Korea’s globally influential skincare and cosmetic sector. With demand for Korean beauty routines continuing to rise in both professional and retail spaces, this new feature offers direct access to trending brands and distributors driving growth in the category.
Face2Face Makeup Awards
The Face2Face Makeup Awards return in 2025, providing a high-profile platform for creative talent and industry recognition. Led by Creative Director Isabelle De Vries, the competition reinforces the value of artistry in brand storytelling and consumer engagement. For salons and businesses, it’s also a chance to scout talent, support team development, or simply discover the latest in creative application techniques.
Australian Beauty & Aesthetics Conference (ABAC)
The Australian Beauty & Aesthetics Conference will host over 30 targeted education sessions across business strategy, marketing, skin science, and service innovation. With a mix of keynotes, panels, and practical workshops, ABAC is designed to deliver implementable insights that can drive real business outcomes.
200+ Professional Brands and Solutions
With Australia’s largest collection of professional beauty brands under one roof, Expo 2025 is a one-stop destination for procurement, brand expansion, and networking. From Advanced Cosmeceuticals and Murad to Crown Brush and Tweeny Skin, the exhibitor list spans over 30 product categories, providing direct access to both established and emerging suppliers.
The Business Couch
For tailored advice, attendees can book complimentary 30-minute consultations with experts in business development, salon operations, marketing, and training. This is a valuable resource for those looking to troubleshoot, scale, or diversify their business model in 2025.
Beauty Live Demonstrations
Beauty Live offers continuous demonstrations across brows, lashes, skincare, makeup, and more. These sessions provide a real-time look at techniques, tools, and technology that can be applied in-clinic or retail environments.
Secure Your Place
Whether you’re looking to grow your brand, up-skill your team, or future-proof your business, Beauty Expo Australia 2025 is the event of the year. Early bird tickets are now available, with flexible options to suit all.
Visit the Beauty Expo website to register and explore the full event program.
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