DoorDash Expands From Food Delivery To Beauty Industry

The new partnership could mean a new way to manage aesthetic and wellness e-commerce.

DoorDash has expanded its offerings to include non-food delivery services, with the announcement of a new partnership with Hairhouse. As part of the partnership, the hair care retailer’s app and website will offer on-demand, store-to-door delivery of their retail products for the first time across 60 of their store locations in Melbourne and Sydney, powered exclusively through the new DoorDash Drive service. Through DoorDash Drive, Hairhouse receives on-demand access to DoorDash’s driver fleet to fulfill all their own customer’s mobile and web orders. Pricing for deliveries includes a $7.99 flat fee within 5km delivery radius of the customer’s selected store, plus $1 for every additional 1km (up to 10km).

This marks DoorDash’s first Australian non-food retailer to join the platform, extending their services beyond just food delivery. DoorDash aims to expand this new ‘Drive’ service even further across both food and non-food businesses, with the hopes of empowering local economies by enabling small businesses access to the driver database. This could offer some hope to spa and aesthetic businesses requiring some extra assistance to stay on top of online retail demand, who may not have time to pick and post online orders coming through their various e-commerce platforms, or who are simply looking for a premium same-day delivery solution (for orders placed before 3pm).

With DoorDash Drive any business including beauty retailers could partner with us to fulfill their deliveries.

“With DoorDash Drive any business including beauty retailers could partner with us to fulfill their deliveries,” a DoorDash spokesperson reported to SPA+CLINIC. “Hairhouse had their sights set on a delivery partner that had the geographic scale and commitment to operational quality to meet their business needs. Delivery has become a lifeline to local communities during this unprecedented time, which is why we’ve stepped up to meet the demand to bring vital household essentials to customers’ doorsteps. 

“Overnight, industries were forced to move their operations online due to COVID-19. And in the next phase of reopening, it’s imperative for restaurants and small businesses to have an online presence. DoorDash Drive helps merchants meet customer delivery demand that they create through their own channels, but without the need for in-house infrastructure to support last-mile fulfillment.”

Just like many industries, wellness and aesthetics has experienced a boom in online retail sales since isolation brought on by COVID-19, with consumers more focused than ever on at-home skincare, wellbeing and stress-reduction solutions. If this is your business, how have you been coping with demand? We would love to hear from you – let us know in the comments below.

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