Are Natural Ingredients The Next Anti-Ageing Frontier?

Anti-ageing, the natural way.

The global anti-ageing products market is set to reach $45.6 billion by 2026, the new Anti-Aging Products – Global Market Trajectory & Analytics report has found. Anti-wrinkle products, one of the segments analysed in the report, is projected to see a 5.7 per cent CAGR and reach US$19.1 billion by 2026.

With consumers increasingly adopting anti-ageing products, the global market is skyrocketing. Thanks to online resources and growing brand transparency, many consumers have in-depth knowledge of anti-ageing skincare and body care. According to the report, the growing interest in natural ingredients is driving demand for natural and organic anti-ageing cosmeceutical products.

This is not necessarily a new trend, with the “clean” and natural beauty industry being favoured for some time now. According to a 2019 survey in Hungary, Green Consumer Behavior in the Cosmetics Market, nearly 70 per cent of respondents prefer to buy natural cosmetics and are willing to pay extra for cosmetics and cosmeceuticals derived from natural ingredients.

It seems that natural ingredients have become a priority for many medical-grade skincare and cosmeceutical brands worldwide — especially when it comes to anti-ageing products. In Australia, brands such as Dr Naomi Skin, founded by renowned cosmetic physician Dr Naomi McCullum, have tapped into the natural market with huge success. Dr Naomi’s signature anti-ageing ‘brightening cocktail’ features natural ingredients including Centella Asiatica (aka Tiger Grass extract), mulberry, apple, green tea and pine mushroom, with a focus on vegan offerings and sustainable packaging.

Another Aussie skincare brand that is creating “clean and green cosmeceuticals” is Waterlily. Using plant-based botanicals, Founder Michelle Reeve is embracing the principles of fresh batched beauty. “Our heritage of slow skincare ensures that ingredients are nurtured from paddock to finished product to maintain the intensity and activity of each vital nutrient. Clean, green, transdermal and intensive to deliver visible results,” she says.

Other interesting takeaways Anti-Aging Products from the report include:

  • Anti-pigmentation products will see a 4.1% CAGR growth for the next 7-year period.
  • The Anti-Aging Products market in the US is currently estimated at US$12.5 Billion in the year 2022.
  • China, the world’s second-largest economy, is forecast to reach a projected market size of US$2.8 Billion by the year 2026 trailing a CAGR of 7.2% over the analysis period.
  • The large presence of the elderly population and the vibrant cosmetics industry have enabled North America and Europe to account for the largest share of the anti-ageing products market.
  • Emerging markets in Asia-Pacific have a huge growth potential in future, owing to factors such as the growing elderly population, increasing awareness, and rising disposable incomes in the region.

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