Stephanie McLean While some trends are fleeting, others endure, and riding that wave can sometimes lead to great success. We spoke with four industry leaders to discover which trends are worth embracing in 2025.
Wellness with Lyndal Mitchell, founder of Aurora Spa
The wellness industry is evolving, with key trends set to dominate in 2025: longevity, water wellness, and personalised retreats, all amplified by artificial intelligence (AI) and technology.
Longevity is a key focus, driven by biohacking and preventative medicine. High-tech clinics and wellness retreats are offering programs to optimise long-term health, combining fitness, nutrition, and medical wellness. Treatments like cryotherapy, infrared therapy, and hormone optimisation are mainstream, with leaders like Lanserhof blending traditional healing with cutting-edge science to promote vitality. Artificial intelligence is enhancing these efforts with personalised health assessments and treatments, optimising health on a molecular level.
Water wellness is gaining momentum, with wild swimming and communal bathing becoming popular. Community saunas and social bathhouses are trending among younger generations, seeking relaxation and social connection. These water experiences foster wellness in both body and community.
Personalised retreats are reshaping wellness tourism. Destinations now offer tailored wellness experiences, addressing specific needs like detox, fitness, or stress relief. AI is helping craft bespoke programs, analysing health data to deliver treatments that optimise well-being, ensuring each retreat is transformative.
These trends mark a shift toward personalised, community-focused wellness experiences, where technology and tradition work together to support individual and collective well-being. In 2025, the integration of AI, longevity-focused retreats, water wellness, and tailored experiences signals a new era of accessible, sustainable wellness that’s deeply connected to individual needs.
Aesthetics with Dr Parvin Khinda, founder of Kaya Cosmedica
As we move into 2025, the field of aesthetics continues to evolve in exciting and transformative ways. Patients today are seeking treatments that enhance their natural beauty and preserve individuality rather than dramatically altering their appearance.
In Australia, where sun exposure significantly accelerates skin ageing, there is a noticeable shift toward preventative treatments. Patients are embracing options like microneedling, lasers, biostimulators, and exosomes to maintain their skin and address its quality comprehensively. These proactive approaches reflect a broader awareness of environmental damage and the importance of intervening early to achieve long-term skin health.
The future of volumising treatments is particularly exciting. Traditional products are being replaced by advanced hybrid formulations, such as those incorporating calcium hydroxylapatite and PRP, which not only provide volume but also stimulate collagen for more natural, longer-lasting results.
I’m also seeing a rise in combination therapies, where multiple modalities are used in a single session to achieve holistic facial rejuvenation. Areas like the hands, neck and décolletage, often overlooked, are finally receiving the attention they deserve as patients seek more comprehensive rejuvenation.
We’re entering a new era in aesthetics—one defined by precision, personalisation, and natural results. It’s an exciting time to be part of this ever-evolving field.
Medi-aesthetics with Dr Kate Jameson, founder of Youth Lab
The medical aesthetics industry is undergoing a transformative shift towards regenerative treatments that focus on prevention, stimulation, and renewal. As we lean into 2025, the emphasis is moving away from merely addressing the visible signs of ageing to a more holistic approach that harnesses the body’s innate ability to repair and rejuvenate.
At the forefront of this evolution are biostimulating treatments such as Rejuran and Exosomes – two of which we have seen increase in interest across our Youth Lab clinics. Rejuran, a polynucleotide-based injectable, works at a cellular level to repair damaged skin and stimulate collagen production. It is particularly effective in enhancing skin texture, elasticity, and diminishing concerns such as the appearance of dark under-eyes and acne scars. Exosomes represent another breakthrough, derived from cutting-edge cell research. They are packed with growth factors and peptides that boost cellular communication, accelerate healing, and promote long-term skin rejuvenation.
The advancements we see in preventative aesthetics reflects a more nuanced understanding of ageing. Our clients are now prioritising the maintenance of skin health before damage occurs, shifting the narrative from “anti-ageing” to “ageing gracefully.” This approach delivers natural, subtle and sustainable results.
These treatments, combined with tailored skincare routines and lifestyle modifications, represent a new and exciting era of personalised and proactive medical aesthetics care.
Aesthetic Injectables with Steven Liew, founder of Shape Clinic
The injectables market in Australia is experiencing remarkable growth, projected to reach $12 billion USD by 2030. Interestingly, this anticipated expansion coincides with a global shift away from traditional hyaluronic acid (HA) gel products over the past two years. This trend has been driven by the overuse of HA volumising products and misconceptions about their ability to provide a “facelifting” effect. As a result, many have faced distorted aesthetics, often referred to as the “overplump face,” leading to a recent backlash against these products.
While this “HA filler recession” may be devastating for some business owners, I believe is a recession we must have! This shift allows clinicians and patients to reevaluate the true benefits of HA gel in creating facial definition and recontouring, rather than merely focusing on the misunderstood lifting effects achieved through volumisation.
As demand for HA gel fillers declines, interest in bio-stimulators and bio-regenerators is steadily increasing. However, confusion remains regarding the differences between these two categories.
Bio-stimulators like PLLA, calcium hydroxyapatite ( soon to be available: liquid polycaprolactone, PDLLA, hybrid HA & calcium hydroxyapatite) work by inducing subclinical inflammation to stimulate collagen (scar formation) and elastin production, thereby improving skin quality and addressing mild laxity. While effective, excessive use of bio-stimulators can lead to dense scarring and nodules, making a balanced approach essential.
In contrast, bio-regenerators enhance the extracellular matrix function to promote collagen and elastin production without the risk of scarring. Products like Polynucleotide and hybrid HA complex exemplify this comprehensive rejuvenation approach, offering subtle yet definitive natural-looking results that are longer-lasting.
For optimal outcomes, I advocate for a combination of bio-stimulators to address laxity, bio-regenerators for gradual long-term enhancement of tissue and skin quality, and strategic use of HA gel for structure and definition. This balanced and refined long term approach meets the growing demand for undetectable, refreshed results through well-planned treatment strategies.
Read our latest issue below:
There are 5 ways you can catch up with SPA+CLINIC
- Our quarterly print magazine, delivered to your door. Subscribe here.
- Our website, which is updated daily with its own completely unique content and breaking news.
- Our weekly newsletter – free to your inbox! Subscribe here.
- Our digital magazine – click here to view previous issues.
- Our social media – see daily updates on our Instagram, Facebook & Linkedin
