Thanks to Instagram and Facebook, you may be creating a lot more video content than you once used to. Even if you haven’t yet worked up the courage to film a Facebook or Instagram live video yet, if you’re filming Insta stories or small profile videos, it’s a great place to start.
One type of video content that works particularly well for spa therapists and aesthetic practitioners is interviews. Beauty, spa and aesthetic treatments are often very personal in nature, so it’s of great benefit to clients to have the opportunity to get to know the therapists, practitioners and/or environment they’re about to engage with – and video interviews can facilitate this so much more effectively than written words can.
Interviews can be based on therapists or practitioners on a personal level, they could be conducted with satisfied clients or patients, or they could be built around a specific treatment, working in interview questions on the processes and techniques involved.
Here are some tips to creating smooth-running, engaging and shareable video interviews that we’ve seen work well for spas and clinics:
Plan Your Story
The secret to natural video content is planning ahead. Figure out what you want to say, and how you’re going to get there step-by-step. Ensure your sequence of questions flows and makes sense in the order you plan to ask them, and ensure your video contains a proper structure. You’ll lose viewers if questions and answers are all over the place.
Conducting practise interviews beforehand will not only prepare those involved for what they’re going to say and get help dispel pre-interview jitters, but also allow you to add in any additional questions that may pop up on the spot, that you didn’t anticipate before you heard the respondent’s answer.
Be sure to conduct the interview in a place that is well-lit and quiet, and isn’t too open to unexpected interruptions – like phone calls, planes flying overhead, clients walking in, etc.
If one of your aims is to help clients get to know you (or your services) better, ensure you properly introduce yourself or any involved team members by name, their title and/or position, and do the same with products and treatments. The more information clients learn about you, the more they will trust you.
Finish with some kind of call to action, or a question. Ask viewers for their feedback, or if they have any questions or experiences with your subject matter (if about a treatment or product), or you could display your contact details encouraging viewers to reach out.
There are countless benefits when it comes to video interviews. Particularly for medical aesthetic treatments and procedures, clients want to put a face to the name, and will appreciate the opportunity to learn everything they can about both practitioner and service. Consumers are keener than ever to educate themselves, and to do so in highly interactive ways – and this is definitely one of them.