Hard Rock’s Newest Rock Music Spa

How rock ‘n’ roll and wellness collide at Hard Rock’s newest hotel.

Expanding on its 75 country presence, Hard Rock has announced that it is set to bring a new hotel to the Czech Republic with the opening in Prague in 2023. It will feature in the city centre, and boast 523 rooms and suites, specialty restaurant, and spectacular views over Letna Park and Prague Castle when observed from the hotel’s rooftop Sky Bar, but the piece de resistance is set to be the hotel’s Rock Spa, which will cater to every lover of wellness and great music as it uses amplified vibrations, pressures and patterns, as the foundation of its treatments.

The hotel is the latest in a series of new property announcements from Hard Rock, following the recent launch of Hard Rock Hotel Maldives, the portfolio’s 30th hotel. Hard Rock has plenty more launches to look forward to in 2020 too, including Hard Rock Hotel Dublin, Hard Rock Hotel Madrid, Hard Rock Hotel Amsterdam and Hard Rock Hotel Budapest.

Todd Hricko, Senior Vice President and Head Of Global Hotel Business Development says of the project “Prague is a striking favourite among European capital cities and has experienced great development in its tourism industry in recent years. Hard Rock is honoured to announce the arrival of its music-infused presence to this beautiful city following two years of work on the project.”

The hotel will play host to plenty of extravagantly rock-n-roll-themed spa and wellness offerings, inside both the spa facilities and guest rooms. Inside the full-service Rock Spa, visitors can expect a musical twist placed on traditional spa treatments, with a music-focused spa menu including rituals like the sound vibration facial ‘Face the Music’. Another example is ‘Synchronicity’, the pulsating massage that showcases an eclectic blended soundtrack that is designed to tap into one’s memories for a more experiential journey, and plays in sync with massage techniques, pressure and rhythm.

In-room offerings include the music-infused yoga program Rock Om® and The Sound of Your Stay®, in which guests can enjoy complimentary use of Fender guitars, amps and headphones. Additional musical wellbeing facilities include rooftop swimming pool and Body Rock® Fitness Centre.

The Rock Spa is a fantastic example of how a spa business stays true to its unique branding, and incorporates its messaging and concepts into its offerings in order to create a truly unique experience. Be sure to subscribe to our weekly newsletter (which contains our fresh daily online content) and our quarterly print magazine for the latest industry news, business advice and more exciting unique concepts from around the world.

Featured image via Facebook: Hard Rock Hotels & Casinos

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