Some good news, to end your week. German skincare brand BABOR is committing to eliminating cellophane plastic from its packaging to keep our earth beautiful for years to come.
Australians use 130kg of plastic per person per year on average. BABOR is helping to reduce this number by changing the way it packages its products. It has stopped the use of cellophane wrapping in the Cleansing, Essential Care and Skinovage product lines, with plans to extend this initiative to other ranges. As a result, BABOR saves one tonne of plastic from entering the environment by the end of 2020.
Research has shown once plastic enters the ocean, it endangers wildlife, disrupts the food chain and ends up on our plate. I am not sure about you, but I’d prefer to keep my fish without a hint of coffee-cup lid!
To put things into perspective, the one tonne of plastic BABOR will save with this small change corresponds to 32,000 1.5-litre plastic bottles. These savings are forecasted to increase by 50 per cent based on calculations for 2021.
In Australia, the Phytoactive Base, Vitalising Cream 5.1 and ReVersive Pro Youth are cellophane free. This change demonstrates a step in the right direction, and its impact extends beyond the environment. Sustainability is increasingly becoming front of mind for consumers and has a significant sway in spending habits.
“There is accumulating evidence that consumers are impacted by the perceived sustainability of [a] brand, and further, that consumers are willing to pay a premium for products from a sustainable brand over a non-sustainable competitor brand,” Dr Matt Johnson, professor at Hult International Business School, told Business Insider.
Along with this new initiative, BABOR has a climate-neutral corporate carbon footprint since 2020, and any new formulations are developed free of microplastic and synthetic polymers.
We can’t wait to reveal our August issue with you on Monday with BABOR on the cover. Stay tuned!
What are you doing in your business to reduce its environmental footprint? If so, do you have any tips for other businesses ready to make a change? Let us know in the comments below.