What’s your business strategy this Valentine’s Day?
Valentine’s Day can be a rather exciting time of year for day spas – there’s a sweet-but-subtle buzz in the air, gift vouchers are flying out the door, your couples room is being properly utilised, you get to decorate your facilities with rose petals, chocolate, sweets and champagne, and most of all; you know that guests are relying on you to not only bring love, joy and indulgence into their own lives, but their loved one’s as well. And that’s a pretty special feeling.
Whatever your business is offering this Valentine’s Day, whether it be specials on vouchers or limited edition couple’s treatments, here are some must-have business tips to maximise your impact this V Day.
1. Be Inclusive
Be kind to all couples, and avoid using outdated ‘his and hers’ descriptions throughout your treatment packages. Not only does this mean you will be more inclusive, but you will also appeal more to those wanting to spend this day of love with a non-romantic partner too, such as a friend or family member.
2. Be flexible
You could even consider introducing customisable packages, allowing clients to build their own experience based on their V Day date of choice. Be sure to offer several at various price points to cater to all budgets.
3. Share, Share, Share!
Valentine’s Day rituals can often be incredibly visually stunning (just picture those flower-adorned baths, sweets platters, and couples robes!) you should use this to your advantage and share on your social media as much as possible in the lead-up. If you don’t have existing images you could share from last year’s Valentine’s day spa treatments, set up the scene for a little photoshoot.
4. Keep Men In Mind
For plenty of beauty-fearing gents, Valentine’s Day can often be the one time of year that they’ll set foot inside a day spa, dragged along by their other half for a couple’s treatment. Take this rare opportunity to convince them that it shouldn’t, in fact, be an embarrassing experience for them, and that the number of male aesthetic treatments are continuing to grow vastly in both popularity and variety. Ensure that any male-specific treatment brochures, specials and information are prominently on display.
5. Utilise Geo-targeting
If you’re already undertaking paid social media advertising, be sure to target your audience based on your location and direct surrounds. It’s fairly common for customers to book Valentine’s Day experiences last-minute, and based purely on convenient location.
6. Partner Sharing
It isn’t uncommon for small businesses (particularly beauty-related) to partner with other local offerings to create Valentine’s Day deals and packages. Why not combine a facial package with a beautiful, complimentary bunch of flowers from the florist down the road? Try to encourage your fellow business participants to tag you on socials when sharing these offerings, so you can expand your social reach as a bonus.