6 Aesthetic Brands Harnessing The Power Of TikTok For Growth

TikTok tips from the best in the game.

With more than 1 billion active users, it’s no secret that TikTok has a safe place in the future of digital marketing. What started as a bunch of viral dance videos has transformed into a multi-faceted platform where brands are able to tap into trends and create unique, educational content to attract a new market.

Brands are using the platform to increase brand awareness, engage younger users, and add a fun twist to otherwise standard content. And whilst it may seem like yet another task to add to your list, creating and maintaining a TikTok account can actually be a game-changer for your business, offering a bit of fun for employees and education for your clients and new viewers to entice them to try viral treatments. It’s also a great way to help you keep on top of trending treatments and adjust your menu accordingly.

Not sure where to start? We’ve rounded up a list of our favourite clinics, brands and aesthetic doctors who are shaking up the industry and building their presence through TikTok. Let these accounts inspire your 2022 marketing strategy.

Aesthetic MdR, @aestheticmdr_

The team at California-based clinic Aesthetic MdR tap into trending sounds and hashtags to create viral videos. With over 3 million likes and 65 000 followers, the account showcases skincare tips, medical facts, pre-treatment prep recommendations and in-treatment videos to show users exactly what to expect from each appointment.

@aestheticmdr_ Who wants oneπŸ™‹πŸ»β€β™€οΈ #dermalfiller #lipfiller #naturalresults #medspa #selfcaretips #lipaugmentation #pa ♬ som original – luiza

Dr. Muneeb Shah, @dermdoctor

Dr Shah, aka the Derm Doctor, is the leading dermatologist on Tiktok with more than 12 million followers and 295 million likes. Most of his content involves debunking common skin myths and explaining the science behind skin and specific treatments β€” as well as comedic reaction videos and down-to-earth reviews.

@dermdoctor DEBUNKING RETINOL MYTHS #dermdoctor #blisspartner #retinol #bliss #dermatologist @bliss avail @target ♬ original sound – Dr. Shah

Dr Kay Durairaj, @beautybydrkay

With more than 18 million likes and 382 000 followers, Dr Kay Durairaj knows a thing or two about creating viral content that educates consumers. From injectables and filler procedures to treatment recommendations and redefining industry standards, every video offers a form of inspiration and education for viewers whilst showcasing Dr Kay’s skills β€” the ultimate marketing technique.

@beautybydrkay Krazy w/ Kybella #fyp #plasticsurgery ♬ Title – Meghan Trainor

Skiin Laser Clinic, @skiinlaserclinic

There’s nothing more enticing to clients than seeing real results, and Skiin Laser Clinic’s TikTok account delivers just that. Their page is a library of skincare and aesthetics magic and has racked up an impressive 1.4 million views and showcases live treatments, before and afters, and answers to commonly asked questions.

@skiinlaserclinic #fibroblast #fibroblastplasma #plasmapen #plasmapentreatment #skintigtening ♬ Fake – The Tech Thieves

Dr. Zion Ko Lamm, @dr.zionko

From skincare recommendations to at-home facial tips, injectable FAQs and the best in-clinic treatments for skin concerns, Dr Zion’s page is a wealth of knowledge for skincare obsessees. She manages to tap into trending sounds and topics to create accessible and informative content.

@dr.zionko You can call me crazyyyyyy. #skincareroutine #athomespa #facialtreatment #facialmassage #dermaplaning ♬ Gonna Make You Sweat (Everybody Dance Now) – Dance Anthem

Apostrophe, @hi_apostrophe

The personalised prescription skincare line takes TikTok marketing to the next level, showing followers what causes different skin concerns and how to treat them, their favourite derm-approved products (from multiple brands) and ingredients to look for, and how topical ingredients actually work. It’s the perfect combination of brand marketing and educational content that benefits the brand and the viewer.

@hi_apostrophe Dealing with #backacne? We’ve got you covered πŸ˜‰ #acnetreatment #bodyacne ♬ FEEL THE GROOVE – Queens Road, Fabian Graetz

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