How productive is your business – really? Are you working your butt off but finding that you’re effectively treading water – or, worse, creeping backwards?
Sometimes we can be so focused on delivering the best day-to-day service for clients, meeting immediate deadlines and just keeping things ticking over that we lose sight of the bigger picture, to our own detriment.
Here’s a few simple steps you can take to gain better control of your salon, spa or clinic, according to The Medical Business Academy, a UK-based platform designed to help healthcare professionals, aesthetic practices, beauty and medi spas to identify and maximize their true business potential:
CHALLENGE YOUR EMPLOYEES
Give them a new task or responsibility and see how they handle it. Most employees crave the opportunity to learn and grow. In return, you’ll have one less task on your list to complete.
ASSESS YOUR CURRENT PRODUCTIVITY
Do you have systems in place? How do you follow up with new potential clients? How many of those prospects turn into actual clients? Are you sending newsletter or thank you emails to your current clients? By focusing on the key part of your business you are able to better assess and create or modify new systems to increase productivity in your business.
BE SPECIFIC WITH YOUR GOALS
What do you want to achieve in one year? Three years? 10 years? Creating multiple goals can help you stay focused and achieve small triumphs prior to achieving your major goals.
CREATE A COMPANY CULTURE
When your team is happy, so are your clients. Creating a company culture gives your business a direction and a purpose that will help in building loyal clientele.
WHEN YOU NEED HELP
“Being part of the Medical Business Academy allowed us to increase our revenues by 20%,” says Dr Kiran Roy Singh-Kandola.
“After having an audit done on our practices we were able to identify areas where we were losing money and, most importantl,y areas of growth in the business.
“The e-learning for my staff was invaluable as I was able to measure their success at the end. I also attended a workshop and enjoyed the marketing e-learning to find better ways to market our practice and put processes in place that allowed me to spend more time on the business rather than in it.”