Spa+Clinic Team Just as it’s essential for you as a business owner/manager and your team to keep evolving to stay in demand, the team at Beauty Expo Australia has been powering away for the past 12 months to devise a menu for this year’s premium aesthetics showcase that has delectable new delights to feed your business.
Reed Exhibitions Event Director Julia Erben, the creative as well as logistical mastermind behind Beauty (and many other!) Expo(s) during the calendar year, was proud to brief SPA+CLINIC recently on the highlights of this year’s show, being held at the Sydney Exhibition Centre, Glebe Island, on Saturday and Sunday August 20-21.
To note: This will be the last Expo on Glebe Island. In 2017, it will be held at the brand spanking new (and, as Julia tells us, absolutely fabulous) Sydney Exhibition and Convention Centre, rebuilt on the previous site at Darling Harbour.
This year look out for:
SKINCARE SANCTUARY
A key new feature highlighting the core role of skincare in the aesthetics industry, The Sanctuary will showcase the latest innovations, product launches and brand strategies to grow your business. It will be home to leading global and Australian skincare brands – Babor, DMK, Payot, Phytomer, Pevonia, Sothys and Dermalogica – as well as a haven for aesthetics professionals to network and share insights, ideas and advice.
THE HUB
The new central feature of Expo at the heart of the exhibition floor, The Hub (pictured top of page) has four separate demonstration areas dedicated to anti-ageing, makeup, grooming and nails to provide endless inspiration in ongoing free sessions and select paid sessions with experts.
Particularly exciting for SPA+CLINIC readers will be the Anti-Ageing Hub, where you and your team can learn more about the merging of medicine with aesthetics, wellness and skincare and how it can be embraced and adapted to benefit your business.
DERMAL THERAPY CONFERENCE
With rapid advances in skincare and aesthetics device technology, clients are demanding results-oriented services.
You have powerful aesthetic tools to choose from, including a variety of active skincare ingredients and technology that enable you to treat a wide range of skin and age concerns with greater confidence. But where to start?
The inaugural Dermal Therapy Conference will help you answer the question: Is transitioning from a traditional beauty salon to a dermal/medi-clinic the right choice for you?
The all-day conference, Saturday, August 20, will be led by registered nurse Suzie Hoitink, founder of Clear Complexions and an in-demand authority on a medical approach to healthy skin.
She will make an introduction about the current state of the industry, and then address how you integrate with a variety of modalities and practitioners to increase the services you can offer to your clients.
Suzie will present a case study from Sarah Hudson, a salon owner who has been in your shoes and is highly respected in the field of clinical skin treatments.
Using Sarah’s experience as a guide, Suzie will take you key factors involved in making the transition. This will include: investment required to transition, legalities, staff and training, revenue, potential side effects and how to choose the right equipment and skincare products.
There follows a live demonstration of Suzie and Sarah’s favourite technology, giving you a powerful insight into the dermal therapy world and how it works in reality.
EDUCATIONAL WORKSHOPS
For a mere fraction of the price of seeking individual advice and education from experts to enhance your business and professional skills, Beauty Expo facilitates life and business-changing workshops under one roof with some of Australia’s and the world’s most sought-after experts/educators in their fields. Some to consider:
BIG online results made easy!
Digital marketing isn’t about a pretty website or how many Facebook fans you have. It’s about getting the phone ringing!
For most salon professionals, marketing a salon or spa online is a blur of confusion and techie talk. Not anymore.
In this interactive session, Worldwide Salon Marketing CEO Greg Milner strips away the jargon and reveals the many myths and nonsense salon owners are told about marketing online.
You’ll discover: the only three ways you can be on the first page of Google and the importance of the “Big Three”; how salons across Australia are getting 150 or more new clients every month; big mistakes most salon owners make on social media and how to avoid them; why online reviews are gold and how to get more of them; why boosting posts on Facebook is a waste of money – and how to use Facebook advertising.
Leave your mobile phone turned on – you’ll need it!
Man vs Machine: Combining Techniques For Life-Changing Results
How to utilise the latest beauty compounds and technologies to create case-by-case tailored skin prescriptions and help clients’ skin reach its full genetic potential. Paramedical skincare expert Daniel Dickson (managing director, DMK Australia and New Zealand) will dare you to question current industry perceptions and approaches, and inspire you to think outside the box when revising skin dysfunctions to provide clients with lifelong results.
Profit or Perish
Get up-close-and-personal with beauty business expert Julie Piantadosi, one of Australia’s leading customer service trainers, presenters and business advisors. Companies from all over the world call on her services to transform their teams. She is leading two empowering workshops:
Part 1: Hands-On Workshop: Julie will reveal the key communication and relations secrets of the world’s top five percent of businesses. Also, easy techniques for personal interaction with clients and team members that dramatically boost a salon’s bottom line, and increases staff productivity through rewards and accountability.
Part 2: In-Depth Learning (this workshop is being held shortly after the above. It can only be purchased as a package with Part 1 and is limited to 10 people): A unique round-table session that allows participants to get transforming insights for their personal challenges.
When Nutrition is the Reason Your Clients Are Not Getting Results
Have you (and your clients!) ended up frustrated when trying to address skin conditions like acne or rosacea? Have you ever considered taking a look at their diet and lifestyle and introducing questions relating to same into your consultation form? Join Chiza Westcarr, Global Education and Development Manager for Advanced Skin Technology, for an insightful look at the role nutrition plays in helping you achieve the results you and your client are looking for.
Understanding Hyperpigmentation
The formation of excessive, unwanted skin discolouration (ie. hyperpigmentation) is a condition that affects all skin types and colours and both sexes. It can be the result of factors including UV exposure, hormones, heat, trauma or medication. It remains a challenge to the physician and clinician alike. Chiza Wetcarr’s workshop is an invaluable opportunity to learn more about this frustrating condition and how best to manage it. You will learn more about the causes, its formation and the best in-clinic strategies to get the desired outcomes for both you and your patient/client.
How To Position Your Salon and be On-Trend in a Crowded Market
In this two-part presentation, new and potential business owners will learn how to avoid many of costly mistakes. Both new and existing businesses will hear ways of designing a marketing campaign that sets their business apart from the competition, including getting maximum bang for buck with creative low-cost marketing. Caroline Nelson, founder of Nelson Beauty Business and one of the aesthetic industry’s most experienced business coaches and strategists, will share her vast industry knowledge and expertise on topics such as: How to work smarter, not harder, to develop higher client loyalty; designing a marketing campaign that sets you apart from the competition; new trends and how they could impact for the positive or negative and keeping up with them while managing day-to-day operations.
Asian Makeup Techniques and Eyelid Enhancement Secrets To Change Any Face
Find out the essence of Asian makeup styles, products that are suitable for Asian skin tone plus the secret of how to enlarge, correct and re-create eye shape with the magic of eyelid tape. Get hands-on practice time on what you have learn, guided by Martha Mok and her D’Makeupstation team to ensure you get the most from this full day workshop. With her successful Facebook Bridal Group that unites over 800 artists around Australia, and for Australian artists only, Martha will give unique insights into such topics as: the differences between Asian and western-style Asian makeup; learn to use eyelid tape to enhance, correct, lift and create different eyelid shapes; how to make eyes looks more youthful and lifted; most popular makeup styles asked for by Asian clients; and best colours to use on Asian clients.
Resources: Each student must bring a model to work on from 2pm. Students must bring their natural eyeshadow colour makeup kit, with makeup brushes, tissue, scissors, and tweezers; natural-style eyelashes, eyelash glue and basic skincare.
