Laser Clinics Australia are calling on the general public to be part of their upcoming campaign ‘Take the Stage’, which will feature 20 Aussies from across the country representing diversity, confidence and charisma. Stepping away from professional models, this approach is targeting clients that are increasingly more attracted to authenticity instead of perfection.
LCA Head of Marketing Louise Chamberlain said, “At Laser Clinics Australia we know that beauty isn’t a one size fits all approach and our clients are our most important asset. That is why we are on the lookout for 20 diverse Australians to take centre stage for the brand. These faces will go beyond the traditional ‘model’ and will personify our brand values of inclusiveness, integrity and individuality.”
The unique campaign will be shot by international fashion photographer, Jason Ierace, who has previously photographed the likes of Kim and Khloe Kardashian, Chris Hemsworth and Miranda Kerr.
“This will be Laser Clinic Australia’s biggest campaign with 20 women and men and for the first time ever feature our very own clients, representing a change in direction for LCA. We are encouraging our clients from Adelaide to Alice Springs from Cairns to Canberra to enter and let their faces shine from coast to coast,” concluded Chamberlain.
The lucky 20 winners will receive star treatment, being flown to Sydney and staying in style in a luxurious 5-star hotel for 2 nights, receiving professional hair and make-up in addition to being gifted a $1000 voucher for Laser Clinics Australia.
To take part in this exciting campaign, LCA are asking people to post a photo of themselves on Instagram with the hashtag #laserclinicsstar, plus reveal in the caption what Laser Clinics treatment they love and why. Participants must also tag and follow @laserclinics to ensure their entry is valid.
This first of a kind campaign will be showcased in LCA’s 134 clinics in addition to being used across the brand’s social media and digital channels starting at the end of November. Competition ends Tuesday 17th September 5pm AEST.