Behind Aspect’s Rebrand

First launching back in 2007, Aspect was developed specifically for clinics and salons, and Aspect Dr; for physicians and doctors, with the aim to bring two superior Australian skincare brands to the market that offered quality home care and solutions for professionals, targeting a wide variety of skin concerns.

Since then, the brands have become two of the most respected and widely known cosmeceutical brands in the country, and as of September this year, they have slowly rolled out an exciting rebrand with some fresh new packing and products, culminating with an official media launch in Sydney this week.

Heather Harrison, Managing Director at Advanced Skin Technology (distributor of Aspect and Aspect Dr), gives SPA+CLINIC the inside scoop on the rebrand.

Tell us about the rebrand

The huge success of Aspect and Aspect Dr has led us to streamline our collection and create a new parent brand called Aspect Skincare that incorporates the Aspect, Aspect Dr and Aspect Sun ranges. Earlier in the year we introduced Aspect Sun which has been a huge success to date, and we have re-branded and updated our packaging across Aspect and Aspect Dr. The process has been rewarding; we have bolstered the ingredients to our formulations, introduced exciting new products, and have also consolidated the number of SKUs to ensure we have two strong ranges. The new look packaging creates a better shelf presence and comprises boxes that are manufactured using more sustainable processes and materials to meet the APCO requirements.

I believe our new offering is reflective of our mission, ethos and passion, that is to create superior, innovative, uncomplicated cosmeceutical products that deliver results. Seeing these brands grow and evolve is truly exciting! With the rebrand launch, we have introduced 4 new products; 2 amazing problem skin products with patented technology and 2 pigment products with multiple effective ingredients to achieve even skin tone.

Our new website is also a true reflection of who we are as a brand, it is a lot more user friendly and now Aspect, Aspect Dr and Aspect Sun can be found on one platform.

What was the goal?
We always listen to our clients and consumers and we felt that after 12 years, it was time for our amazing ranges to have a refresh. The goal was to ensure that Aspect and Aspect Dr are always leading the market and are offering the best ingredients available.

 Tell us about the new packaging
There was a lot of work involved in the new packaging. The first step was to use more sustainable boxes made from recycled material, the next step was to look at the primary packaging and how we can offer new innovation that is environmentally friendly. We have retained important functional components to our primary packaging such as our unique airtight pumps, dual insulation and twist lock lids and have re-branded for a more progressive, modern and fresh look.

 What types of businesses are perfect to stock Aspect and Aspect Dr?
As we offer high performing cosmeceutical brands, professional clinics and physicians who are skin focused and passionate about getting results for clients are a perfect match for our ranges. Aspect Skincare is supported by the AST education and training department, who spend an enormous amount of time to further education and ensure our clinic partners are kept up to date with new innovations. We are passionate about results for clients and clinics and it is our aim to achieve success for the Australian and New Zealand market. We are currently working hard at further International distribution partners, which is exciting.

What do you love most about the industry right now?
I have been in this industry for over 23 years. Seeing it evolve over the years has been incredible. Right now, I love how we make a huge difference to people’s lives. We change skin and that builds confidence for every user. The gratitude is overwhelming. I am also loving the advancements that are taking place. We are continually fine tuning our methods as a result. The industry growth is significant. It is humbling to see that our contribution to this industry is also helping support people to take the lead and build successful careers.

Media at Aspect’s rebrand launch this week

 What else can we expect to see from Aspect in the future?
We will continue to deliver high-performing active products that help to enhance, rejuvenate and cosmetically correct the skin.  The Aspect Skincare range of cosmeceuticals will continue to be expertly formulated with premium active ingredients using science and nature.  We will always partner and support clinics and physicians and provide superior business support. It is important to us to align our brand with those whose primary objective is skin health and whose practices complement our product offering. We have a team of people working every day to look for new ideas and bring them to market, so new products, new ranges, advancements in marketing and education are important – and so much more to come!

 

2 thoughts on “Behind Aspect’s Rebrand

  1. Hi, i was just reading your article on the the packing for aspect range.

    It mentions they are now using “more sustainable packaging such as recycled cardboard boxes”. It doesn’t really make sense as before they were not using boxes at all for the products and the starter kit came in a reusable fabric bag. Making before more sustainable.
    The boxes take up more storage space as well.

    1. Hi Laura! Thanks for reaching out. According to the team at Advanced Skin Technology, the new boxes were incorporated during the rebrand as it was found that the majority of operators and consumers preferred boxing of the products. Aesthetically they are appealing to shelving space and consumers love to take away something boxed, while also allowing more detailed product information, therefore helping consumers with instructions on usage and ingredients etc. The boxes are made with recycled cardboard boxes (and are of course fully recyclable) but we believe the packaging provider also now engages in more sustainable practices within the manufacturing process – we’re not 100% sure of the specs when it comes to this (inks, water usage etc) so if you’d like to know more, we encourage you to reach out to the AST team. Thanks again!

Leave a comment:

Your email address will not be published. All fields are required

Advertisement
Advertisement
Advertisement