Adore Beauty Rivals Mecca With Treatment Room And Dermal Clinicians 

This new location not only offers an extensive range of beauty products but also introduces professional in-store treatments, enhancing the customer experience.

Adore Beauty, renowned as one of Australia’s leading online beauty retailers, has expanded its physical presence with the opening of its second store at Watergardens Shopping Centre in Melbourne’s west.​

The store features a dedicated treatment room staffed by expert dermal therapists, providing services such as skin consultations, facials, and LED light therapy. Utilising the advanced OBSERV 520x skin analysis system, therapists can assess skin conditions and recommend personalised treatments. These services range from express 20-minute sessions to comprehensive 45-minute treatments, with prices starting at $60. ​

Customers can explore a curated selection of over 65 brands, including AB LAB, BIODANCE, Burberry, Embryolisse, Estee Lauder, Murad, iKOU, K18, Kylie Jenner Fragrances, L’Oreal Pro, Oribe, and Viviology. For those seeking a broader range, digital kiosks within the store provide access to Adore Beauty’s full online catalog of more than 14,000 products, ensuring a seamless integration between the physical and digital shopping experiences.

CEO Sacha Laing emphasised the company’s dedication to empowering customers through personalised advice and treatments, stating, “Adore Beauty has always been about empowering our customers to make the right choice, and our newest store will continue that tradition through personalised advice and treatments.” 

This expansion reflects Adore Beauty’s strategic move to bridge the gap between online convenience and in-person engagement, offering beauty enthusiasts in Melbourne’s west a comprehensive and interactive shopping experience.​

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