Jessica Turner From the catwalk to magazine covers; shiny, wet-look lids are oh-so-hot, and the trend is likely to trickle into mainstream culture in the blink of an eye.
Whether you’re painting it on a model for an editorial shoot, or pointing out products to clients so they can DIY at home, mastering glossy shadow is surprisingly simple.
Celebrity makeup artist Becca Gilmartin is a champion pioneer of the look.
“I can’t lie … my current obsession is a glossy eye,” she says. “If you look at all my editorial work over the past 12 months I’ve used it in nearly every shoot.
“I wouldn’t recommend it for a wedding though – not unless there was a makeup artist there to touch up. The effect is stunning but not particularly long-wearing or low-maintenance.”
But the trend is easily transitioned from “haute runway” to real-life everyday wear.
Becca shares her tutorial with SPA+CLINIC:
RUNWAY/PHOTOSHOOT
- Glossy eyes for editorial are easy, as you don’t need to worry about longevity – I am standing by on set to re-blend at any moment.
- When I created the colourful beauty campaign for Kryolan, I had so many messages asking me how I created the black glossy finish.
- A lot of people are surprised to hear it’s just everyday lipgloss applied over an eyeshadow. They were expecting me to reveal some special shiny product!
- It was just Kryolan Creme Liner in Ebony with clear lipgloss over the top.
REAL WAY/EVERY DAY
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Translating this into an everyday look is super simple. The trick is choosing your appropriate gloss and being very minimal in application.
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For an everyday look, choose something with higher viscosity than a “glassy” gloss. The glassier the product the shorter the longevity.
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A balm with the texture of an ointment will give a gloss look without the stickiness – it will be more comfortable and longer wearing.
Experiment with all sorts of textures! The multi-purpose Beauty Fix Balm from The Beauty Chef has a fermented coconut base -
I recently had an eye infection and loved the look of the medicated eye-cream so much I wore multi-purpose balm on the other eye and everyone just thought I was being fashionable!
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Multi-purpose balm can definitely be worn over eyeshadow! It wont “melt” off eyes in a hurry or interfere with mascara.
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You can use creme or gel or powdered eyeshadow, but always apply non-powdered concealer as a base.
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After finishing the eyeshadow as normal, use your finger to apply gloss to the mobile lid and softly tap the product up over the socket line.
- Be careful not to apply gloss or balm too close to the tear duct.
* Born in Adelaide and currently residing between Australia and Los Angeles, Becca’s aesthetic stretches across the full spectrum of natural beauty to body illustration effortlessly.
Becca is a regular guest speaker on the international stages of IMATS, Salon Melbourne, Sydney Beauty Expo, AH&M Trade Show, IMAE and has appeared on Channel 7’s The Morning Show.
She works with talents such as Kimbra, Dannii Minogue, Tara Moss, Antonia Kidman, Martin Short, Angus Stone, Sarah Blasko, Missy Higgins and Sophie Monk.
BECCAGILMARTIN.COM; KRYOLAN.COM.AU; THEBEAUTYCHEF.COM; PAYOT.COM/AU/EN
